Starbucks to roll out $1 reusable cups
NEW YORK Starbucks Corp. (SBUX) is rolling out a $1 reusable plastic cup at its cafes starting Thursday.
The Seattle-based coffee chain already gives customers a dime discount each time they bring in reusable cups for refills. Now it's hoping the new cups -- which bear its logo and resemble its white paper cups -- will increase the habit.
As with other reusable cups, the new cups will be cleaned with boiling water each time customers bring them in. The cups were tested in 600 stores in the Pacific Northwest over the past few months and will be rolled out nationwide and in Canada.
In 2008, Seattle-based Starbucks had said it wanted to serve 25 percent of all drinks in reusable cups by 2015. That goal has since been reduced to 5 percent.
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i am glad to see that many businesses or companies are eliminating paper cup supplies to encourage people bring their own cups, which not only saved a lot money for companies but is good for saving the earth. i remember working at a big bank in NYC one time, where they have unlimited paper cup supplies by coffee machines, and people just use it once and throw it away, and many people would throw away at least 3 cups a day, tremendous waste!
What a marketing ploy...
10 cents discount for a cup of coffee?
I'd rather have them fill a mug I'd bring from home, saving them their cups and paper and everything else, which becomes more environmentally friendly in the end... Forget the dime.
You're welcome for the crowdsourcing, too.