By

Farnoosh Torabi /

MoneyWatch/ March 21, 2011, 12:20 PM

Russell Simmons' RushCard: What the Mogul Gets Wrong

My philosophy on banking is very simple: you shouldn't have to pay money to access your money.

That's why I get a bit annoyed (OK, a lot) when I see aggressive marketing campaigns for celebrity-endorsed prepaid cards - these loadable pieces of plastic targeting consumers who may not have access to a traditional bank account. Yes, they offer some convenience for the 25% of Americans who are unbanked or underbanked. But in exchange, prepaid cards charge exorbitant fees. Why not just educate people on how to bank smart and avoid fees through the use of fee-free FDIC-insured banks and credit unions? They do exist.

Lately these cards have been all abuzz. Earlier this year the teen-marketed Kardashian Kard came under criticism (including mine) for its "predatory" fees; shortly after the famous sisters - whom the card was branded after - abandoned the deal.

Now another celebrity's fee-laden prepaid card is making headlines: Russell Simmons' RushCard, a prepaid Visa debit card, which he launched in 2003. (To be fair, Simmons is not just slapping his name on the card like the Kardashians; he's an investor who says he pioneered the prepaid card space.)

The RushCard monthly plan costs $9.95 per month, has a one-time activation fee of $3.95 to $14.95 (depending on which type of card you choose), and a $2.50 ATM withdrawal fee (after using up your two free withdrawals per month). It's pretty much in line with the norm for these types of cards; a recent Consumers Union survey found that one-time activation fees ran about $10 for prepaid cards, and monthly fees also cost about $10.

The RushCard's not new, but the media mogul and entrepreneur - whom I actually admire - just appeared in a Forbes.com video defending the card against critics, saying it creates financial freedom for the underbanked. Simmons also pointed out that he wants to broaden the card's reach to go beyond the underbanked and target the "middle class" consumer that, he says, "banks don't want."

Really? Banks don't want us?

I hit the replay button on the interview more than once and found that a few of Simmons' remarks were questionable. I understand that the card offers some immediate convenience and is a lower cost solution to check-cashing, but is the best place to store your money? Is it really a long-term solution to establishing financial freedom, as Simmons insists? At the time this article first went to press I was unable to reach Simmons for comment, though shortly after, he and I spoke for nearly an hour. It's clear Simmons is passionate about his business, but I'm not convinced the RushCard is the end all for underbanked Americans.

'The RushCard builds credit.'
In the Forbes interview Simmons says the RushCard helps consumers build credit. It's true that the company reports your payment history for things like rent, utilities and other bills to LexisNexis and PRBC, a national credit reporting agency. But that doesn't necessarily mean your credit score will improve. Your traditional FICO credit score - the score that most banks and lenders use to evaluate borrowers and decide loan terms- is only based on your credit activity as tracked by Experian, Equifax and TransUnion.

The Web site for RushCard states, "the credit reporting agencies we report to use your transaction history to create a positive credit file for you. When you apply for credit, lenders may use your positive credit file to qualify you and offer you lower interest rates." That "may" indeed be true, but most lenders will just look at your FICO score, which neither of these reporting agencies influence. Simmons defended the credit building aspect of the RushCard by telling me his average customer wouldn't be able to build credit otherwise. They're going from no credit to some credit, which is an improvement, he says. His hope is that eventually consumers will be able to qualify for a credit card and build a proper credit history and score that way.

I should say that PRBC does work with FICO to crunch the FICO Expansion Score, an alternative score for borrowers - mainly subprime borrowers - with little to no credit history. But, again, most lenders want to work with credit-worthy borrowers with a history of timely payments using a variety of different credit. If you're underbanked and you want to establish and build credit, I would argue you're much better off doing so with a secured card. Your payment activity with a legitimate secured card gets reported to the major credit reporting bureaus and that in turn impacts your FICO score.
'The RushCard is a cheaper alternative to a bank account.'
In the video Simmons says his RushCard is actually "half the price of a Bank of America Free Checking Account." When we spoke he supported that argument by citing a J.P. Morgan survey showing that a BofA checking account costs customers an average $551 per year in fees, while the RushCard would cost $259 a year. I saw the survey. He has a point. But I have a traditional Bank of America checking account and I can't remember ever paying a fee just to have access to my money.

Yes, the bank has plenty of fees for out-of-network ATM withdrawals, transferring money outside the bank and overdraft protection - and the J.P. Morgan survey assumes you're incurring one overdraft fee a month, plus one out-of-network ATM fee. (It assumes RushCard users make eight purchases a month, and have 1.5 ATM withdrawals.) But if you're a conscious and educated banker you won't fall into those traps. I can find my bank's closest ATMs using its free mobile application, which helps me avoid fees, and I've opted out of overdraft protection, which normally runs about $35 each time you bounce a check or overdraft your account. (See: 6 Ways to Never Pay an ATM Fee Again).

It's also true that some BofA accounts require a minimum monthly balance to avoid a fee. But that's easily avoidable, too, as long as you keep tabs on spending. And, hey, if you can't maintain a minimum balance shop around for a bank that's more flexible. They're out there.

'Those who criticize the card for its fees are uneducated.'
"It's very inexpensive," says Simmons in the video. Well, maybe if you're comparing it to the old Kardashian Kard or check-cashing services. You can view the card's schedule of fees here. I only have a masters degree myself, but I think paying $9.95 a month just to store my money on a card is not necessarily the best option.

'Banks won't let in 60 million consumers.'
Simmons is referring to the 60 million unbanked or underbanked Americans, as polled by the FDIC in 2009. But to interpret this as "banks don't want you" seems like a gross overstatement. Simmons later tells me his customers - many who live paycheck to paycheck - simply can't get conventional bank accounts. "Banks either refuse them any access or drop them because they're too small, perceived as too risky or both. It's not like they're not trying," he says. But - again - what about credit unions and local banks? Since the 1980s these community-oriented institutions have been offering matched savings programs to low-income families. Few charge minimum balance fees and many reimburse your for ATM withdrawals. Check out Bankrate.com and FindaCreditUnion.com to find a bank or credit union near you. (Also see: Best Way to Get Free Checking).

Bottom line: Simmons and I both agree that consumers deserve more choice - and that when compared to check-cashing services, the RushCard is a far more affordable alternative. We're both big on financial literacy. But I just don't agree that consumers - namely the paycheck-to-paycheck consumers using the RushCard - ought to go cold turkey on traditional banking solutions, especially when there are still so many options with avoidable fees.

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    Farnoosh Torabi is a personal finance journalist and commentator. She is the author of the new book Psych Yourself Rich, Get the Mindset and Discipline You Need to Build Your Financial Life. Follow her at www.farnoosh.tv and on Twitter at @farnoosh.

16 Comments Add a Comment
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calvinedwards says:
TO CLAYTON_RUSHCARD
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MrsMartin79 says:
FIRST AND FOR MOST RUSSELL SIMMONS NEEDS TO CHECK THE PEOPLE HE GOT WORKING FOR HIM. I GOT MY REFUND CHECK SENT TO MY ACCOUNT AND THEY WILL NOT POST IT. THEY ARE HOLDING ON TO MY MY REFUND CHECK BECAUSE I FILLED JOINT WITH MY HUSBAND. AND HIS NAME IS ON IT THE CHECK WITH MINE. AND NOW MY BILLS ARE GOING TO BE LATE NOW BECAUSE OF THIS MESS. IF ANYONE SEE THIS AM GOING TO FIND A LAWYER TO HANDLE THIS MATTER.....
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knowingurrights replies:
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Many are going through this with the Rush Card. Get results by tweeting to Russell and several others. Be HEARD! Even our government ID's were not good enough per customer service and we can not get the number or email for corporate office. They don't seem to know this information. To me this is a flag. Look at the information we had to send to try and get our taxes released and even this wasn't enough:

Copy of both SSN card

Gov id issue of both parties

Tax joint form (1040/ efile Form)

Marriage Certificate

Utility bills, etc

COME ON...What happened to the slogan of Rush Card that says get your taxes back even faster? This was a total lie! Government officials need to look into this. Oh yeah...PEOPLE PLEASE LEARN TO RECORD YOUR PHONE CALLS WHEN CONTACTING RUSH CARD MEMBER SERVICES. THIS IS FOR YOUR OWN GOOD. It shows the incompetence of SOME of the team members.
calvinedwards replies:
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KNOWYOURRIGHTS:
Tweeting him does no good, he ignores you. I have posted on rushcard comunity page, and they deleted it. So I reposted. I also posted a commet on someoneelses post, im sure its going to be deleted as well. I dont know if you have coorporate number, but I found it on a post, it is 5134897874. Dont push opt 3, it will reroute you to the cs as if you dialed the 800 number. just push random extensions until you get someone. Im trying it again today, they were closed last night
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nyc4rick says:
TO ALL THAT HAVE RUSHCARD ISSUES.I HAVE BEEN TRYING TO RESOLVE MINE FOR ALMOST A MONTH.
BEWARE... I CAN NO LONGER GET THROUGH TO RUSHCARD.I JUST FIGURED OUT THAT ALL THOSE THAT ARE ALREADY MEMBERS OF RUSHCARD WILL HAVE A DIFFICULT TIME GETTING THROUGH.I HAVE BEEN TRYING FOR 2 DAYS TO TALK TO A SUPERVISOR AND FIND OUT STATUS ON MY ACCOUNT,BUT I FINALLY CALLED IN AS A NEW MEMBER....FUNNY,BUT THEY TOOK THE CALL ASAP.
CALLED BACK AGAIN WITH MY INFO AND CARD # ETC THEY TOLD ME THERE WERE NO OPERATORS AVAILABLE AND HUNG UP.
SECONDS AFTER THE HANG UP I TRIED AGAIN AS A NEW MEMBER, AND THEY TOOK THE CALL YET AGAIN.SOUND FISHY TO YOU?....
EVERYONE,PLEASE I ADVISE YOU ALL WHO ARE MEMBERS PLEASE RETRIEVE ALL YOUR MONIES FROM YOUR ACCOUNTS.PLEASE DO RESEARCH ON HOW MANY PEOPLE HAVE BEEN LOCKED OUT OF THEIR ACCOUNTS.IT WILL SHOCK U.
PLEASE BE SAFE AND REMOVE YOUR CASH FROM RUSHCARD AND GO TO ANY OTHER PRE PAID CARD.
BEFORE IT HAPPENS TO U TOO
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nyc4rick says:
Well this will be my final request I have been ignored and denied a simple request to rectify this absurd situation.
I simply asked to transfer my funds into my husbands card this is the only reason my husband has kept his account open.

Being that i have yet to speak with an actual English speaking human being, at rushcard /we will have his account closed by the end of the day.Rushcard is one of the most untrustworthy prepaid cards I am 100% aware of.
I asked for 2 simple reuest.1 TRANSFER FUNDS,AND 2 SEND IT TO THE STATE OF NM. EITHER OR IT DOES NOT MATTER TO ME,BUT HAVING TO WAIT 70 DAYS TO HAVE ACCESS TO MONEY THAT BELONGS TO MY FAMILY IS wrong
no matter how you turn it,
you people have a wonderful day with your corrupted company.
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nyc4rick says:
well i see that Mrs Clayton has refused to respond.
only goes to show how little you care about consumers money .and dont
people don'y know about how you ( all the investors)are making out of our money while stil charging us to use our own money,what a scam.
.
On a different note,the state of Ca. of child support division has contacted me and will fight on my behalf.because it was all child support. that u have taken from me.
i hope to hear a response by the end of this day so that I can DECIDE WHAT MY NEXT STEP IS.
The fact that no one is allowed access to any human being in the corporate office is so suspiciously annoying and definitely an eyebrow raiser .
with all due respect ,please be assured that i am not done with this matter until i am satisfied with the results i am entitled to.
I AWAIT YOUR RESPONCE
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nyc4rick says:
clayton@rushcard
I WANT TO ALSO INFORM YOU THAT THE TRANSACTION MADE FROM MY ACCOUNT .THE TRANSFER OF 100 DOLLARS MADE FROM MY CARD TO MY HUSBANDS CARD WAS 100 % ILLEGAL. (KIRK THE SUPERVISOR FROM A CALL CENTER) I SPOKE WITH, NOT ONLY BLOCKED MY ACCOUNT. THEN OPENED MY ACCOUNT TRANSFERRED
MONEY TO MY HUSBANDS CARD THEN BLOCKED MY ACCOUNT ALL WITHIN 5 MINUTES THEN SPENT 20 MINUTES TRYING TO FIGURE OUT WHY HE BLOCKED ME OUT TO BEGIN WITH.
FORGIVE ME FOR BEING SO BLUNT AND MAYBE EVEN AGGRESSIVE BUT, I HOPE YOU UNDERSTAND MY SITUATION.
OVER 7 YEARS I HAVE BEEN WITH RUSH CARD,AND OUT OF NO WHERE THIS SUPERVISOR DOES THIS TO ME??
I UNDERSTAND THAT THE CORPORATE OFFICE HAS FINAL SAY SO IN THIS MATTER,BUT I ASK THAT YOU PUT YOURSELF IN MY SHOES AND
ALSO ASK THAT YOU DO NOT MAKE ME WAIT THE 70 DAYS WHICH FINANCIALLY
WILL PUT ME AND MY FAMILY IN A MOST AWFUL FINANCIAL STATUS.
PLEASE RELEASE AND TRANSFER THE FUNDS IN MY ACCOUNT TO MY HUSBANDS ACCOUNT.
THANK YOU.
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nyc4rick says:
TO CLAYTON _RUSHCARD ,
YOU DO NOT SEEM TO UNDERSTAND THAT NOT ONLY HAS RUSHCARD CLOSED
MY ACCOUNT,YOU STILL ARE HOLDING MY 6,674.00 DOLLARS ,WHICH YOU HAVE NO BUSINESS DOING.ESPECIALLY FOR UP TO 70 DAYS.YOU GUYS HAVE COMPLETELY LOST YOUR MIND AND THIS IS IN NO WAY SHAPE OR FORM THE RIGHT WAY TO HANDLE BUSINESS.
IF YOU AS A REPRESENTATIVE OF THE CORPORATE OFFICE IS HOW YOU HANDLE CONSUMERS MONEY THAN I WILL MAKE SURE THAT I POST ON A DAILY BASIS THAT RUSHCARD HAS NOT ONLY GIVEN ME FALSE NUMEROUS STORIES AND WAYS TO RESOLVE MY ISSUE,NO ONE SEEMS TO HAVE A DIRECT ANSWER .
LAST WEEK I WAS TOLD THAT MY MONEY WAS ALREADY SENT TO THE STATE OF NEW MEXICO ,WHICH IS FINE.AND THAT PROCESS WOULD TAKE 5-6 BUSNESS
DAYS.TODAY I WAS TOLD THAT NOT ONLY IS MY ACCOUNT STILL CLOSED,BUT U STILL HAVE MY BALANCE OF 6,674. IN MY ACCOUNT.
I WANT AN EXPLANATION AS TO WHY YOU THINK U CAN KEEP ME FROM MY MONEY.
I AM HAPPY THAT MY MONEY IS BEING SENT TO THE STATE OF NM.,
BECAUSE I NO LONGER WISH TO DEAL AND OR BE A MEMBER OF YOUR SO CALLED SAFE PREPAID VISA.
I AT LEAST EXPECT FOR YOUR REPRESENTATIVES TO KNOW WHAT THEY ARE PROMISING AND KEEP THEIR WORD,IF THEY ARE REPRESENTING YOUR COMPANY.TO BOOT NO ONE CAN SPEAK PROPER ENGLISH LET ALONE UNDERSTAND THEM.
BECAUSE YOU CANT IMAGINE WHAT KIND OF FINANCIAL SITUATION YOU HAVE PUT US IN.
MY HUSBAND RICHARD BRIGHT IS ON MY ACCOUNT.
AS PER ANY BANK , IF I GIVE MY AUTHORITY TO THE BANK TO ALLOW MY HUSBAND TO HAVE FULL ACCESS TO MY ACCOUNT AS LONG AS HE PRODUCES ALL REQUIRED DOCUMENTS THEY WILL DO SO.
THIS IS MY SOLUTION REQUEST. MY HUSBAND IS THE ONLY ONE ON MY ACCOUNT THEREFORE I AM DEMANDING THAT YOU RELEASE MY BALANCE TO HIM.
YOU ALREADY HAVE HIS INFORMATION,AND WHAT EVER OTHER DOCUMENTS YOU NEED FROM HIM FOR VERIFICATION WE ARE MORE THAN WILLING TO SEND YOU ASAP.I WOULD LIKE AN ANSWER ASAP.
MY HUSBAND HAS ALREADY SPOKE WITH PERSONNEL AT BANCORP BANK AND HAVE BROUGHT THIS ISSUE TO YOUR SUPERIORS ( THE EXECUTIVES OF PRE PAID CARDS.
ALSO LET THEM KNOW THAT NOT ONLY DID ( KIRK) ONE OF YOUR SUPERVISORS LOCKED MY ACCOUNT THEN OPENED MY ACCOUNT TO TRANSFER MONEY TO MY HUSBAND ,THEN LOCKED MY ACCOUNT BACK UP.
THIS IS UNPROFESSIONAL AND UNACCEPTABLE.WHAT KIND OF BUSINESS IS THIS?
I WANT THIS ISSUE RESOLVED IN A PROFESSIONAL MATTER.
HAVING TO WAIT 70 DAYS IS NOT ACCEPTABLE.
THANK YOU
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nyc4rick says:
I MENT TO SAY THEIR INCOMPETENCE .
NEED ASSISTANCE IN THIS MATTER BUT OF COURSE I DONT HAVE THE MEANS TO DO SO BECAUSE OF THIS SITUATION THAT RUSH CARD HAS PUT ME IN.
HELP!!!
anyone please help me with a name a phone number .anyone .
rush card refuses to let me speak to anyone in the corporate office,which makes no sense to me and .they are not allowed to .what kind of nonsense is this.
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Clayton_RushCard replies:
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Hi NYC4Rick- I am sorry to learn about your issue. Please contact the RushCard corporate office customer service team at suggestions@rushcard dot com. They will be more than happy to help. Again, we apologize for the inconvenience.
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nyc4rick says:
I MENT TO SAY THEIR INCOMPETENCE .
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swineford69 says:
Sorry but Rushcard is not so good! Compared to others you are better off with Greendot, Achevicard or better yet Paypal, witch is the best in the world!, Rushcard charges a $1.00 convenience on all transactions. I think that is overkill!
If you want a debit card you need to look at Paypal! I have been using them for years and it is the best on the planet, especially if you do anything on the internet. They can track anything and you can talk to a real person! Hard to find anymore.
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