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November 2, 2011 10:56 AM

How to Hire the Best Small Business Employees

By
Jeff Haden
(MoneyWatch)  The smaller the business, the more hiring the right people matters. When employee #100 turns out to be a disaster the impact on the business is relatively small and usually confined to a small group of employees.

When employee #4 is a disaster, everything suffers.

Attitude is everything. you can teach skills but it's incredibly hard to teach and instill enthusiasm, teamwork and independence (you need both), and motivation.

The best small business employees:
  • Feel "it's all 8 hours to me." I first heard this expression when I asked an employee to help me clean up after a backed-up sewer line spread waste water across the warehouse. He said, "Sure. It's all 8 hours." He felt he was paid to work for 8 hours so what he did during that time didn't matter (in a good way.) Great small business employees -- and great employees anywhere -- are willing to do whatever it takes and are more concerned with overall objectives and goals than their individual duties.
  • Possess one outstanding skill... Small businesses have a variety of specific needs: Running the website, processing orders, generating leads, etc. Many roles can be outsourced. If you have the choice, only bring roles in-house because the candidate is truly outstanding...
  • ... and doesn't care about a job description or organizational structure. A prospective employee who asks to see a detailed job description is waving a large red flag. "What does the job entail, you ask? Whatever I need you to do." A small business owner pays an employee to work, not to hold a position. (If you don't think there's a difference you haven't run a small business.)
  • Are a little bit "off." People who are quirky, sometimes irreverent, and happy to be different may seem slightly "off," but in a really good way. Employees who aren't afraid to stand out stretch boundaries, challenge a small business owner to think in different ways, and often come up with the best ideas.
  • Want to learn something... and take it over. Face it, you're often overwhelmed. The luxury to "delegate and forget" is incredibly valuable. While employees with an independent streak can be more difficult to manage, the payoff is worth it.
  • May lack polish, but have personality to spare. Think about your favorite customers or suppliers; aside from practical business aspects, what comes to mind first? They're personable, friendly, outgoing... they make your day a little more fun. Look for the same qualities in new hires. Customers buy from people they like.
  • Knocked on your door. A friend of mine runs a mid-size company. One day a college senior walked in and said, "I've checked out your website, and forgive me for saying this but it could be a lot better. I graduate soon and would love to work for you. Here is a list of the changes I would make in the first three months, including how those changes would improve conversions and SEO results." Targeted approach, had done his homework... and showed a level of initiative every small business owner hopes to find. While a great employee will rarely try to crash your small business party, when one does give them serious consideration.
What's on your list of must-have qualities?

Related: photo courtesy graur codrin and freedigitalphotos.net

© 2011 CBS Interactive Inc.. All Rights Reserved.
  • Jeff Haden

    >> View all articles

    Jeff Haden learned much of what he knows about business from managing a 250-employee book manufacturing plant. Everything else he picked up from ghostwriting books for some of the smartest CEOs and leaders in business. He has written more than 30 non-fiction books, including four Business and Investing titles that reached #1 on Amazon's bestseller list. Follow him on Twitter at @Jeff_Haden.

Add a Comment
by PFIDisplays November 9, 2011 6:28 PM EST
Great article, Jeff. It reminds me of advice I share with my friends: "Be Passionate!" In other words, someone who loves their job and the company they work for won't mind an evolving job description (and would actually prefer it) or pitching in when and where needed.
You can't train or teach energy or enthusiasm; and those certainly can't be faked. But big company or small, thoughtful passion for one's job will make someone stand-out.
Reply to this comment
by LFinkle November 7, 2011 9:07 AM EST
These are great ideas regardless of the size of the business. Polish for instance may not be an issue depending on their position and the industry. For instance you don't need a super polished sales guy to call on maintenance departments of manufacturing firms. You need attitude, product knowledge and someone who can relate to the customers.

Hiring is not a science. It's an art. Take the time to really get to know the person you are interviewing. Who they are is much more important in determining what they are capable of not just what they have done.

This is a great topic for a procuct I am creating. Submit your ideas and questions to www.incedogroup.com/market-research. We'll enter you into a drawing to win the product.
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