By

Penelope Trunk /

MoneyWatch/ October 10, 2011, 2:14 PM

The Truth About Making Money Online

People make money online, for sure. But it's not the people you are thinking of.

Most small businesses are using the Internet in their business model, but in general, the Internet is a way to market products and a way to connect with people; it's not a get-rich-quick scheme.

Internet marketing requires all the same tools as old-media markets. For example, you need great visuals, you need a great story, you need some sort of connection to the gatekeepers of big audiences. You also need a great designer -- or a Web design firm that has a client list you like.

But most of the success you see online is a great looking front-end that disguises the real business going on behind the scenes. Here are the real ways that people are making money on the Internet.

1. Being great at SEO.
When the Huffington Post sold for millions of dollars, AOL bought not so much a news organization but an SEO organization. It's not that Huffington Post doesn't have news. But the news is simply a way to give their SEO people something to work with. Huffington Post doesn't have the best news, but they have the news most closely tailored to the keywords that people type into Google, so people feel that the news at HuffPo is the most relevant to them.

2. Write blog posts all day, nonstop.
The sweatshop labor of the 21st century is writing blog posts. Gawker Media, for example, has insightful, timely, non-stop commentary about popular topics online. But the type of person you need on staff in order to generate that type of content is a smart, organized, editorialist, with the ability to be on-call all day long. This is why profits are high at Gawker, but turnover is high as well.

3. Aggregate content.
Sugar, Inc. doesn't write content. The company aggregates it. Sugar is a set of sophisticated tools to move traffic around in a way that generates more traffic. Some people get traffic once, and they never see it again. Take a look, for example, at SavvySugar. The site is fine-tuned from a traffic management point of view -- viewers will always click more than once.

4. Sell your family.
Rhee Drummond might be the person making the most money on the Internet right now, with her site The Pioneer Woman. That is, she is a privately held company, without investors, and she is one of the highest trafficked sites online. How does she do it? She markets her own family. Their lifestyle. Their dinners. She has made a celebrity of herself and her kids, and while it seems appealing to be Internet famous, few people would actually enjoy that on a daily basis, and probably the only reason she can stomach it is that she lives on a ranch so far from civilization that they have their own landing strip.

5. Make great landing pages.
Let's say you don't want to devote your life to generating online content. Let's say you have some sort of widget you want to sell. In that case, it's not really about how good the product is, but rather how good the landing page is.

You can only really sell something that people search for on Google. Because how else would they ever find you? So they search for your type of product on Google and then land on your page and then what? You have to make them want to buy. So you are actually building a business that relies more on your landing page than on your product.

What's Next?
With the old model of the Internet in 1994, people paid the biggest salaries to the developers. I earned $100 an hour in the Fortune 500 writing HTML by hand. Coding was a mystery to most people back then, and I used to <nostalgia>dream in tags</nostalgia>.

Then, at the end of the millennium, content was king. The writers were making top-dollar online. That was when I pretty much cancelled my syndicated print column, even though it had run in about 200 newspapers, because Yahoo Finance was paying me $2,500 a week to write one single blog post. More than all those newspapers were paying combined.

Today there is out-of-the-box software to replace everyday coding needs. And payment for content online has calibrated itself to where newspapers were 20 years ago.

So what's next? All the business models working today have one thing in common: developing markets around keywords. Your business possibilities are not whatever you can dream up in your head. The business models today revolve around what other people dream up and type into Google.

So think in terms of undervalued keywords, low-cost content, and traffic arbitrage. These are the ways people really make money online. The rest is just marketing offline businesses.
© 2011 CBS Interactive Inc.. All Rights Reserved.
6 Comments Add a Comment
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Jean525 says:
Just like any other jobs, it requires a learning curve and know the ins and outs to become good at it. Taking action is a must, just like money does not fall off trees. http://gettubelaunch.com
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Jean525 says:
Just like any other jobs, it requires a learning curve and know the ins and outs to become good at it. Taking action is a must, just like money does not fall off trees. http://gettubelaunch.com
reply
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Jean525 says:
Just like any other jobs, it requires a learning curve and know the ins and outs to become good at it. Taking action is a must, just like money does not fall off trees. http://gettubelaunch.com
reply
linkicon reporticon emailicon
Jean525 says:
Just like any other jobs, it requires a learning curve and know the ins and outs to become good at it. Taking action is a must, just like money does not fall off trees. http://gettubelaunch.com
reply
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fastlife26 says:
PAYPAL VERIFIES THAT THIS $6 INVESTMENT SCHEME IS 100% LEGAL AND IS A
BIG HIT THIS YEAR SEE THEIR NOTE BELOW OR ASK THEM DIRECTLY... THIS
SCHEME MIGHT TAKE 15-30 MINUTES AND JUST $6, BUT IT IS 100% WORTH IT TO

>From PayPal:

"Dear Member, it has come to our attention that there
is a paypal scheme floating around at the moment you
may have heard or seen the $6 scheme. You may have
even taken part in it well we have been asked a lot of
questions about this scheme the answer is yes it does
work and yes it is safe to use providing you follow the
rules it is legal and has made a big hit on the internet
this year. If you would like to take part in this scheme
or would like a bit more information then please see the
attached file that was kindly donated to us. Thank you for
using PayPal!"

TURN $6 INTO $15,000 IN ONLY 30 DAYS...HERES HOW!


The only things you will need are: An email address. A
Business PayPal account with at least $6 deposited in
it, and just 15 to 30 minutes of your time. This
program takes just half an hour to set up. After that,
there is absolutely no work whatsoever to do on your
part. You have absolutely NOTHING to lose, and there
is NO LIMIT to the amount of income you can generate
from this one single business program.


Let's get started, just follow the instructions exactly
as set out below and then prepare yourself for a HUGE
influx of cash over the next 30 days! Here's what you
need to do. . .


REQUIREMENTS


#1) an email address
#2) a Premier or Business PayPal account


STEP #1 - Setting up your FREE PayPal Account


It's extremely safe and very easy to set up a FREE
PayPal account! Copy and paste this to the address bar

https://www.paypal.com (notice the secure "https" within the link)


Be sure to sign up for a free PREMIER or BUSINESS
account (and not just a PERSONAL account) otherwise
you won't be able to receive credit card payments from
other people.


STEP #2 - Sending PayPal money "It is an undeniable
law of the universe that we must first give in order to receive."

Now all you have to do is send $1.00 by way of PayPal
to each of the six email addresses
listed below.


Make sure the subject of the payment says... *PLEASE
PUT ME ON YOUR EMAIL LIST* (this keeps the program
100% legal.. so please don't forget!)


Note: (If you do not see the full email address for the 6 members, just

hit reply To this email and they will show up.)


(Just in case you still haven't opened your PayPal
account yet, use this link to open one in your name),
https://www.paypal.com

#1) marookee@gmail.com
#2) Redbull212010@yahoo.com
#3) chr0m3spar@yahoo.com
#4richaurc@yahoo.com
#5) JNLbusiness@gmail.com
#6) bmessina26@gmail.com


Remember, all of this is ABSOLUTELY LEGAL! You are
creating a service!


If you have any doubts, please refer to Title 18 Sec.
1302 & 1241 of the United States Postal laws.


STEP #3 - Adding Your Email Address


After you send your six $1.00 payments, it's your turn to add your
email address to the list!


Take the #1) email off the list that you see above, move the other
addresses up one (6 becomes 5 & 5 becomes 4, etc) then put YOUR email
address (the one
used in your PayPal account) as #6) on the list.


**MAKE SURE THE EMAIL YOU SUPPLY IS EXACTLY AS
ITAPPEARS IN YOUR PAYPAL ACCOUNT.**


STEP #4 - The Pure Joy of Receiving PayPal Money!


You are now ready to post your copy of this message,
to at least 200 newsgroups, message boards, etc. (I
think there are close to 32,000 groups)


All you need is 200, but remember, the more you post,
the more money you make - as well as everyone else on
the list! In this situation your job is to let as many
people see this letter as possible. So they will make
you and me rich!!!! You can even start posting the
moment your email is confirmed. Payments will still appear in your
PayPal account even while your bank account is being confirmed.
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IceSock says:
www.ExtremeBusinessCashFlow.com

Just tell them it stinks and make money now !!!!
reply