By

Dave Logan /

MoneyWatch/ December 10, 2012, 8:02 AM

"Fiscal cliff": A lesson in how not to negotiate

News analysis

(MoneyWatch) Yes, we're all freaked out by what's happening in Washington. And I've had a worse week than most people, with a jaw-shattering car accident after my taxi and a Mercedes collided in Los Angeles. With days in the hospital watching news shows through the fog of morphine and constant interruptions to check my vital signs, an idea hit. There's a major upside here: We can all improve our negotiating abilities by watching Washington bumble their way toward the fiscal cliff.

I've taught negotiation for 15 years, including to individuals and corporate leaders, at USC Marshall's School of Business, and to members of local SWAT teams. (Not surprisingly, I got my reconstructive surgery for my jaw at least a day before it probably would have happened without some good negotiating -- in spite of not being able to talk.) I've worked with groups at an impasse that appeared worse than what's happening in Washington. Many ended up with agreements that got more than either side originally wanted. That's not only possible, it's commonplace, provided people avoid four pitfalls.

Pitfall #1: Confuse a negotiation with a debate. In a negotiation, your goal is a settlement -- the best possible for all concerned. The research is overwhelming that if you take care of the other side's interests, in addition to your own, you'll get a better deal, and better future deals, than if you just try to beat your opponent. People often ask me to show them video of a great negotiation. When I do, people ask: When do we get to the good parts? Good negotiations make awful television. No "gotchas," no moments of outrage and no sound bites. What you see is a bunch of people having a cordial and constructive working session around a table.

In debates, the goal is to score points with an audience. You don't really care what the other side thinks or feels. In fact, the more wounded they appear, the better for you (as long as you don't push it too far and make your audience think you're a bully). When people who should be negotiating debate instead, they do lots of press conferences and speak in sound bites, often with laughter in the background.

In the case of the "fiscal cliff" talks, each side complains about the other, releases word that people laughed out loud when seeing what the other side offered, and makes its opponent seem crazy and irresponsible. Debates make great television.

If this were a debate, the Democrats would be winning, according to most recent polls -- most Americans would blame the Republicans if the country drives off the cliff. But since it's a negotiation instead, we're all losing. This approach appears to force the Republicans to give up one of their key points, which takes us to the second pitfall.

Pitfall #2: Go into a negotiation with a few elements you must have, or there's no point in even sitting down. Some of the best negotiators I've ever met work in law enforcement, usually as part of SWAT teams or teams of behavioral scientists supporting SWAT members. Do people really ask for helicopters and safe passage to Mexico, like in the movies? Last time I asked that question, over lunch with some SWAT officers, they burst out laughing. "Not really," was their answer.

"But what would you do if someone asked?" "Get through it," they said, and referred to a technique my co-authors and I describe in "Tribal Leadership" called "click down." You ask why the helicopter is important. The likely answer would be: "to get away, idiot!" Humor me. "How do you see getting away playing out?" "I want to be treated with respect," might be the answer, and an ideal response to that is, "you have our respect, or else we wouldn't be talking." The person is then likely to talk much more reasonably about what happens next. Why? Because it was never about the helicopter. It was about respect. When they were shown it, the need for the unrealistic demand went away.

Part of the problem here is that many Republicans signed Grover Norquist's "no new taxes" pledge. I wrote a year ago on this blog (almost to a day) that revoking that agreement was necessary to deal with our financial situation, and should be done with honor.

To be clear, the fact that people signed this pledge is fine -- it's in line with a political and economic philosophy many of us (myself included) agree with. It's a problem because it prevents responding to unforeseen crises. There was a time when many Democrats would have signed a pledge to not enter wars. That also would have been reasonable, given a philosophy many of us (myself included) agree with. And if the world changed, as it has many times in the last 100 years, the pledge would need to be revoked to deal with Pearl Harbor, the rise of the Nazis or if Syria uses chemical weapons on its own people.

With that agreement in place, the next pitfall is almost inevitable.

Pitfall #3: Confuse positions with core values. I encourage leaders to never bend on their core values, but to make sure it's their values they're honoring, not their gut feeling that their adversaries are idiots. In this case, Democrats talk as if compromise is a core value (it isn't), and Republicans talk as if not raising taxes is a core value (it isn't). The way to get past this confusion is for one side to ask they why their position (what they say they want) is so important to them. Democrats would respond that compromise is important to get an agreement. Why is getting an agreement important? Because it's our responsibility to get one, they might say. And why is responsibility important? It just is. When a value circles back on itself, we're talking about a core value. And what about the need to increase taxes on people over a certain income level? The core value is fairness.

On the Republican side, why is no new taxes important? Because many conservatives believe that taxes slow growth and discourage investments by small businesses. How come growth is important? Because people want to grow their businesses, and we all want to grow the economy, but won't if government gets in the way, their thinking goes. And why is keeping government out of the way important? Because it's about liberty. And how come that's important? Because it is -- so it's a core value.

Jonathan Haidt mapped liberal and conservative values in his "Moral Foundations Theory." Liberals (and many Democrats) value care and fairness. Conservatives (and many Republicans) tend to value a broader cluster of issues, including fairness, liberty and authority.

Imagine what would happen if both sides agreed to build a solution to the fiscal cliff based on the core values of growth, liberty, responsibility and fairness. There would be tradeoffs, but that's a much easier process than to sit people down who hate each other and lock the door until they get an agreement. They might eat each other first.

Pitfall #4: Thinking (and saying) that this negotiation has to be hard.  My years of negotiation consulting, teaching and research has taught me one thing: If you follow a simple process, negotiations can move so quickly that the progress is stunning. President Barack Obama has said an agreement could be done in a week. If the people came together and clicked down on the other sides' positions (what they say they want) and then formed a settlement based on a small set of core values, here's what would likely happen: formation of a plan that would target national policy on the goal of creating a thriving economy, that is as fair to everyone as we can get, because we have the responsibility to give our children something better than we got.

This process could be done in half a day. I've seen it happen in some of the hardest situations in the world in under an hour, when people finally decided to stop debating and start negotiating.

We're facing a national crisis that none of us have chosen. As I and others wrote as the housing crash laid waste to the economy, a crisis is a terrible thing to waste. By "crisis," I mean a situation of uncertainty. We need uncertainty, because without it we'd just get more of the same partisan divide, people telling the media (and us) that they could get this done if only the other side was more accommodating and responsible. So the crisis is here.  (Read more about crises and how they are vital for formation of leaders.)

We can use this latest crisis to create tribes of leaders -- not just politicians -- in Washington if we demand that they avoid these four pitfalls. Really, this isn't that hard.

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    Dave Logan is a USC faculty member, management consultant, and the best-selling author of four books including Tribal Leadership and The Three Laws of Performance. He is also Senior Partner of CultureSync, a management consulting firm, which he co-founded in 1997.

21 Comments Add a Comment
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chucksyl says:
Dave, I thought the article made a lot of great points. Polititicians don't know how to negotiate- only to be political. The biggest problem is that they feel the need to go directly from the negotiations to the media mikes to show their base that they didn't "give in" to the other side. And unfortunately, comments on articles like this so often degenerate into the very partisan nonsense that caused the mess in Washington.

Sorry to hear about your injury. Hope that jaw heals quickly!
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sagegray says:
HYPE - The only "Fiscal Cliff" is the Distraction/Deception that we ALL are the one's responsible for "Spending Poorly" - Offshore Greed, and wanting a "Million" magic winning - and FAST....-
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stuwerb says:
C'mon, we all know that what the republicans are doing is in no way representative of how any of us real people would choose to negotiate anything. What they are doing is all about politics in the worst sense of the word.
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bruinwriter78 says:
Apparently, the people who commented above totally missed the point of your article.
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MikeBlackadder replies:
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Apparently you haven't noticed that every example of disfunctional negotiations in this article points to the GOP. This doesn't square with reality. I don't think that anyone disagrees with Dave's argument about how two parties can have an effective negotiation and that what's happening in Washington is instead a perfect example of how to fail in reaching a positive resolution. Sorry, but how does Dave mention item #2 and #3 and not mention Obama's public assertion that he will accept no outcome that doesn't 'raise rates on the top 2% of earners'? Is that specific requirement a 'core value' or is it an example of clinging to your 'position'? Why mention instead that some GOP leaders made a pledge not to raise taxes - as though this ws the significant barrier to negotiations when in reality the GOP have already said that they are willing to raise tax revenue (to acknowledge the president's position) and in fact are suffering backlash from their supporters and colleagues for showing deference to the President?
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MikeBlackadder says:
This article is a silly partisan take on what's going on in Washington. How bizarre, to suggest that it is the Republicans who are playing politics and sabotaging negotiations. Clearly, the Republican congress campaigned on a platform of not raising taxes. Yet immediately after Obama was re-elected they signaled a willingness to negotiate with the President and offered a policy of increased tax revenue in their approach to reducing deficits. Obama's response is to put up 'non-negotiable' conditions for a deal, including specific conditions of how tax rates will change, and new power to increase the debt ceiling without congressional approval. His approach to negotiations was to pitch his proposals through press conferences and say that if the GOP doesnt agree then they are just being contrary and uncaring about Americas problems. Dave, it's not as though you wrote this article without being aware of these facts. You also know perfectly well that the reason why the GOP laughed at the President's proposal is it is the exact same thing he proposed last year, but with more daunting conditions. Do you not think it's funny that his approach to negotiations is to present a worse version of what failed last year by a vote of 414-0 in congress and 99-0 in the senate? If you don't laugh, what will you do?
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CoreyHammer replies:
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And yet, Obama won and Democrats gained seats in the House and Senate. The only reason Nancy Pelosi isn't Speaker again is because of gerrymandering. In states with non-partisan redistricting commissions, the proportion of districts controlled by each party is very close to the Presidential vote. In states with partisan control, the congressional district match who controlled the legislatures.

Oh...and more people (in aggregate) voted for a Democrat to represent them in Congress than for a Republican.

So in summary, the Republicans campaigned on no tax increases but they lost. Democrats campaigned on tax increases and won.
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sjc_1 says:
"compromise is a core value (it isn't)"

I disagree, compromise was a founding principle in the Constitution for our form of government. This is what Congress is suppose to do.
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logicmine says:
The founders of our nation negotiated away slavery for another 100 years. Millions of people suffered due to that comprise that was believed required to create a new nation "under God". Seventy million people died in WWII because American politicians and their constituents wanted to stay isolationists and ignore both Germany and Hitler after WWI. Roosevelt did not offer to negotiate with Hitler because he could not be trusted.

Republicans tax cuts under Bush helped to destroy our economy and Republicans are still protecting the wealthy that have shipped jobs overseas and made more money under Obama than they did under Bush. Their corporations "liberate" union employees through right-to-work laws while wages drop across the board when states without RTW have stronger economies. The rich are greedy and their manipulation of their Tea Party ideologues in Congress is to be respected.

There comes a time when comprise for its own sake when dealing with an untrustworthy opponent that impoverishes you and your children requires a resolute adherence to "core values" such fairness and quality of life. Obama now needs to stand his ground. As Warren Buffet stated on the Jon Stewart show recently, "I never turned down a money-making deal because of the tax rate." The needs of the many outweigh the greed of the few.
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GroverDownedge replies:
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The Pretty Pony has saddled every child born in the last four years with additional debt. But any injured puppy, in your mind, is the fault of non-Marxists. Indeed, your last line illustrates that you are a pathetic student of human nature, freedom, excellence and the levels competition can drive free people to invent and refine. While you pretend to care about everyone, you are just another PC coward, trying to sound more enlightened and compassionate than the next dreamy eyed ivory tower statist.
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CoreyHammer says:
Dave, I think there are some points your article glosses over.

1. There is no fiscal cliff. Scare talk from Bernanke aside, the impact of the sequester and the return of Clinton-era tax rates can and will be softened into a gentle glide. A glide into recession...but a glide nonetheless.

2. The real cliff is the looming debt limit (which negotiations on the last lift in the limit precipated the coming issues with the sequestration).

3. Policy is the implementation of politics. One of Obama's many mistakes has been to think there are separate. It is right and proper for Obama to campaign for his positions and use the language of the campaign to pursue them. Not to put to fine a point on it, but the US is a democratic republic and the people we elect to govern the nation need to hear our voices. Obama was re-elected on the platform which he now is advocating the fiscal slope negotiations.

4. When the other side wants (needs?) something that is diametrically opposed to your side (and your constituency), it doesn't matter if you know what they need or not. You simply cannot give it to them.
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ed.phillips@unisys.com says:
Well written article. Too much posturing in Washington instead of meanigful negotiation. Saying we must tax the rich (D) and we won't accept any tax increases (R) is a pretty poor start. Obama keeps making the argument that the re-election gives him the power to dictate. 52% to 48% isn't exactly a landslide. Norquist, no tax signup by Republicans is a non starter. In my view, if we go over the cliff, we'll blame both sides for being stupid.
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CoreyHammer replies:
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Ed...except Obama is the first President since Eisenhower to win 51% of the electorate in each presidential election he stood for. That constitutes a pretty strong mandate.
sjc_1 replies:
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One thing I know is the President was reelected by a majority of the whole countries' voters, Boehner was elected by a majority of the voters in his district in Ohio.
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rollswrangler100 says:
After the 4% of GDP fiscal cliff comes a 7.5% of GDP fiscal white water rapids. With 20 year 3% debt amortization on $16.4 trillion our budget gap is $1.8 trillion, 231% of current personal and corporate income tax revenue. The government has already promised more in present value of future benefits than the combined net worth of every living American. Social Security will, for not so distant retirees, pay less in constant dollar benefits than were collected in withholdings, making the program a lifetime reduction in our standard of living. With an unstable currency and an abysmal 4% national savings rate there should be far more on the table for discussion. Politicians are now in the business of allocating pain.
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