By

Steve Tobak /

MoneyWatch/ August 29, 2012, 9:08 AM

Social networks and the narcissism epidemic

Simon & Schuster

(MoneyWatch) COMMENTARY Ages ago I was a senior vice president at a company getting ready to go public. When the IPO prospectus (an SEC document for potential investors), came out, I learned that a colleague had negotiated a better compensation package than I had, and I guess he learned the same thing. I don't know if that made his day, but it sure as heck didn't make mine. I was pretty upset.

Did it help to know that he was getting a better deal? Actually, it did. I learned how to avoid that sort of thing in the future using what's known as a "most favored nation" clause. Of course, I'd used those types of clauses in customer agreements for years. That's why I was so angry -- I should have known better.

In any case, information is power. To the extent that knowledge informs your thinking or gives you an advantage of some sort, it's a good thing. But there can also be a downside. In the above example, the information was useful. But the truth is that it distracted me for quite a while, which didn't help one bit.

Conversely, sharing information gives up power. No, I'm not talking about information that should be shared so people can do their jobs effectively. I'm talking about information that nobody needs to know but you share it anyway. Most people do way too much of that, especially these days.

You see, we live in an era where more information is spread faster and wider than ever before. The amount of information that passes through data centers or the Internet "cloud" is mind-boggling and growing every day. And we're encouraged to share.

These days, everyone has a voice, an opinion, a social media presence, a website, a blog. We post all sorts of information on Facebook, Twitter and LinkedIn. And we're virtual voyeurs of everyone else's information, as well.

In the past we've talked about how sharing too much information can get you fired. If you didn't read it, you should. It'll sober you right up. But there's another aspect of our contemporary culture that can cause you even more problems, a growing epidemic called narcissism.

Confessions of a social media outcast
5 unspoken rules that can get you fired
Don't engage employees -- empower them

Narcissism is an overly positive and inflated view of self. It's when you constantly seek attention, value appearances over reality, and lack the ability to emotionally connect with others, to paraphrase from "The Narcissism Epidemic: Living in the Age of Entitlement" by noted psychologists Jean Twenge and W. Keith Campbell.

Well, there's an aspect of narcissism that you're probably not aware of, and you should be because it relates to our social networked and "always on" culture. In my opinion, it's remarkably insidious and can also damage your career.

You see, narcissists are very big on engaging other people. Influencing others or bringing them into your sphere, so to speak, is a narcissistic tendency because it provides an immediate reaffirmation of your power and ego, a real-time reinforcement of an inflated self-image.

In a culture where anyone can comment on anyone else's blog or Facebook timeline, where you can literally tweet your favorite media personality, a famous actor or athlete, even the President of the United States -- and maybe even get a response -- the narcissistic tug to engage is enticing and growing.

Back in the day of my little run-in with an SEC document, there were always attention seekers who tried to get a rise out of others or got themselves all worked up over a coworker getting away with a promotion she didn't deserve or who knows what. They're probably the same people who are always noticing and complaining about every little thing their neighbors do, as well.

Today, the infrastructure, gadgets and applications to behave that way on a large scale are at our fingertips. Indeed, our culture and society encourages it. Today, you can literally mind everybody else's business. What you may not realize is that there's a huge downside to doing too much of that. It's narcissistic behavior, it's addictive behavior, and it doesn't bode well for your career or your happiness.

Last month a popular Forbes article claimed that big company CEOs were doing their companies and shareholders a big disservice because 70 percent of them had no social network presence. Maybe those CEOs know exactly what they're doing. Maybe they know something you don't. Maybe there's a lesson here. You'll be happier and more successful if you focus on minding your own business. That's the lesson.

© 2012 CBS Interactive Inc.. All Rights Reserved.
19 Comments Add a Comment
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MegaProcrastination says:
So, your op-ed piece on narcissism isn't narcissistic in any way then, right?

About the only possibly important bit of info about me available on the internet is that I have a whole family of people with various mental illnesses and personality disorders. One of them could even be a true narcissist.

One thing I do know is that I've always been very opinionated. I also have a pretty good real world social circle and have very few interests in common with the vast majority of them and can only take nonsensical prattle in small doses. The internet has given me a place to better connect with people with whom I share interests. I've also gained what for me is valuable insight into the minds of people who don't necessarily agree with my opinions and even though my opinions may not change I've learned to appreciate their opposing views. A true narcissist lacks the ability to relate with people on an emotional level. If I lacked that ability I would never have been able to learn those things.

Do I have feelings of importance associated with this? Not so much, really. I realize that I'm but one in a sea of millions of voices and opinions, mine no more important than anyone else's. The internet just gives me a place to share my thoughts so I use it.
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stobak2 replies:
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I've been writing this blog for 4 years. I've never written an op-ed piece.

- ST
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sageyouth says:
I agree that pushing many more things into the public realm provides pitfalls but I think it's worth noting that it's also a great equalizer. It's much harder for people to take advantage of each other when all the info is out there. This is especially true with employers but it applies to all sorts of relationships with asymmetrical information.
Finally, I don't think your closing point really supports your argument. Even putting aside that the median S&P CEO is 55, these people have no need to make themselves more available. Quite the reverse actually. The mere fact that they are in a position of power doesn't mean we should emulate all their choices.
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bobnjersey says:
[... big company CEOs were doing their companies and shareholders a big disservice because 70 percent of them had no social network presence. Maybe those CEOs know exactly what they're doing. Maybe they know something you don't. ]
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here's what they know.

they know that the more that's 'on the record' ... which means in writing ... w/ their signature ... addressed or sourced from them ... their email ... or any other electronic media ... the greater the chance is that it could come back and haunt them ... and be used against them.

if they're smart ... they'll conduct communications that are important in person ... or on the phone ... and in a format that cannot easily be archived ... to be used later against them. info that needs to disseminated to a broader or public audience can be done thru a spokesman.

there are already many high profile examples of people getting themselves in trouble w/ what they 'tweet' or put on a blog ... and in some cases ... completely destroying their career.
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kgburt says:
Without question there is merit to this article. I do see the value of individuals, who are high ranking, not to engage in various social networking programs. However, I disagree with some of the comments posted thus far.

First, the idea of what social networking provides and the manner in which it is used must be viewed as two separate entities. The product or concept cannot always be blamed for the manner in which an individual person uses it. Additionally, many sites are now publicly traded IPO's, or charge monthly fees for premium services, and as such they are a business.

The freedoms of thought and expression:

Let us not forget that so many nations of this world do not guarantee and do not allow individuals to freely express thoughts and beliefs. This is important to consider as social networking is global networking.

Ideas on all levels and from people of all backgrounds can be shared, discussed and developed with little obstacles.
Personal and professional development:

Blogs allow individuals the opportunity to not only share thoughts but to develop and strengthen writing abilities. They further allow the ease of sharing articles from an array of topics including the news.

Linkedin provides both users and companies the opportunity to present themselves to a large audience, to attract new business, to seek and identify gainful employment and to remain in contact with current and past colleagues.
Enjoyment and life in general:

I became a member when Facebook originally started as an "online yearbook". The user had to provide an educational e-mail address from a pre-defined list of colleges and universities to join. This provided an incredible chance for students to remain in contact years after they parted and moved on to new ventures. I agree that a great number of people share more than they should but that is the choice of those people.

I am not a subscriber to all aspects of social media such as the games, and so forth, and do agree appreciation needs to be given more to meeting people in person and connecting on that level. However, I see and utilize daily the positive aspects of social networking as does virtually every company and every media outlet.

Please do not be too quick to disapprove of the technological advancements that have provided humanity the first opportunity to connect on a global scale. Ultimately, if you are unable to see the benefits, then do not use it. If you do not or have not used it, please do not be too quick to judge it.
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rightontarget replies:
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Have used it. (Facebook) At my son's prodding. All my kids (5)are grown and since I have two grown kids living out of state with their families, he said it would be a way to stay in touch. He said it can be kept private. Well that was fine and dandy but I kept getting those annoying "friend requests" from people I didn't even know and did not care to become acquainted with. So for now, since I deleated my facebook, my kids and I use our private e-mail addresses to communicate and send pictures. We can even communicate via video cam if we choose. Personally I like the personal form of communication much better without having to invite the whole world into my space. It feels like all kinds of strangers come knocking on your door. I'm the type of person who values my personal life and, yes I have many close personal friends and socialize and even do some community service locally BUT I don't care to answer the phone if I don't recognize the number on the caller ID and I don't care to open my door for just anybody. For those who have the need to "connect on a global scale" good for them. For me, I'd rather not and I have no interest whatsoever in that. I do feel that all thiese "technological advancements" have opened the doorway to child preditors, scam artists, identity thieves and the like so we were much better off without some of it. To each his own I guess.
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Think3Times says:
I have never used Facebook or Twitter or any other random social networking site, and I use the internet at some point every day.

Social interaction is what you get when you go outside and meet people in person and have conversations about.. anything.

Social networking is a hunting ground for trolls, finger pointers and character assassins who's identity is hidden behind a computer screen.

Video games are priced based on how much work went into it and how fun it will be for the player. The more effort put in and the funner it is, the more it costs to buy. Then the player beats the game and up on a shelf it goes to collect dust.

Social networking is also a video game, but not much effort is put into it and it's not very fun at all, which makes sense why it's free, but people can't seem to detach from it and put it on the shelf.

There are many other reasons not to like social networking, but I really enjoy that comparison :D
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dzemog1 replies:
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...and how often do you take the time to comment on these boards? While not the usual social networking, they have the same anonymous, say-anything-you-want qualities as FB, Twitter etc. Just sayin'...
rightontarget replies:
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dzemog, These boards aren't "personal" information. They are just a way for anybody to express their personal opinion on current issues that someone might care about but we really don't care who it is or want to know anything about those who we are expressing our opinion to. It's just a way to "vent" your opinion or speak your mind, if you will, to a bunch of people who don't really personally matter. It's not letting anybody into your own personal life, just expressing views on a general subject anonymously without having to get personal with anybody. It's like posting your opinion on paper on a bullitin board. You don't know who reads it and you don't really care.
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micmac666 says:
Social interaction is over-rated.
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gratescott says:
Excellent article Steve!
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rightontarget says:
Personally, I could care less about "social networking" and I most certainally wouldn't post information about myself on the internet because I don't want other people knowing my business. I have no interest whatsoever in somebody else's business. (actually I hate so called "reality" shows too.) I guess there is a purpose to it as a form of advertising your business online but why not just build yourself a fantastic web-page and forget the facebook and twitter junk! As far as personal "social networking" and saying you have "friends" on facebook, well that's a joke!!! My "friends" are people I actually know face to face, not some loser who has to create a "virtual" life in cyberspace. We were so much better off without all this crap!
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shazbat34 replies:
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Presumably you mean you "couldn't care less." The expression "could care less" makes no sense.
FiatHeart replies:
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"Could care less" is a common and understood Americanism that substitutes "Couldn't care less", which itself is also used in the US, albeit less frequently, but is the standard phrase in the UK.
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John_Merritt says:
I'll start minding my business when the media stops force feeding and shoving shid down my throat through the airwaves, reading material and on my TV sets. Until then you mind your manners before I mind my business. Capice goombah?
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bobnjersey replies:
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[... when the media stops force feeding and shoving shid down my throat through the airwaves, reading material and on my TV sets. ]
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you don't have a power switch on your tv ... a dial for your radio ... or a choice in what you're reading?
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john92021 says:
Writing articles and posting your photo on CBS is not narcissistic at all, only hypocritical.
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