By

Dave Logan /

MoneyWatch/ August 8, 2012, 9:02 AM

Finding your great gift

(MoneyWatch) At 32, I was associate dean of the USC Marshall School of Business, and on the first day of the job I knew I had made a terrible mistake. I realized that my new job took me away from what I did well -- teaching, writing, research, and consulting -- and made me a manager instead.

Almost immediately, my body told me of the error. At night, the noise of my teeth grinding would wake me up, the vibration still rattling my skull. I had a constant stomachache. Although I exercised daily, I could feel the tension growing.

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One of the big advances in leadership research over the last two decades offers a critical clue into the nature of my mistake: I was fitting myself into a job instead of looking to my natural gifts and finding a job that used them. Peter Drucker, the father of modern management theory, was one of many to sound off on the problem. If a person is average at something -- as I was with accounting -- he can spend his life in development and never get past "slightly above average." The same person can focus on a natural area of giftedness, spend the same development time, and become world class.

I ended up leaving that job about four years into it, and everyone is the better for the change. The question is: How do you do what I didn't and find your areas of strength?

Let's take the next step in this blog post -- how to find your "great gift" that is so strong and unique to you that it borders on being a superpower.

Think about it. What makes Batman, Batman? Wealth, fighting skills, and friends who can develop high-tech suits, cars, and other gear to aid his crime-fighting. His great gift -- the one that propels him and allows him to do what appears impossible -- is a belief: that he can become Batman, and that the world needs Batman. This belief is his great gift.

Sound far-fetched? Read a good biography of Winston Churchill or Theodore Roosevelt. They weren't that far from Batman in the grandiosity of their ambition and conviction that they could change the world. They knew their great gifts and used them, over and over. Their lives were up and down, but their great gift endured. (Yes, I just compared Winston Churchill and Theodore Roosevelt to Batman.)

There are many approaches to finding your "core gift," "unique gift," "highest strengths," and they all have upsides and downsides. To see the results for ourselves, one of my consulting colleagues, Deirdre Gruendler, offered to be our guinea pig and try two different approaches, and comment on their effectiveness. She did this process when she was new in her current leadership role, director of the CultureSync Academy, in January of this year.

Question-Focused Process

Deirdre first went through a 90-minute coaching with Dan Kaufman. Dan asked Deirdre 19 questions about things like who she admires, what one thing she has always wanted to do, and so on. Dan followed up with questions, getting to what makes Deirdre feel most alive. At one point, Deirdre wrote down her answers to the 19 questions on pieces of paper and categorized them into themes, all under Dan's guidance.

Dan is an expert in education and psychology, with a doctorate in educational leadership. The process he took Deirdre through is one of the best that is focused on the unique responses of the person, rather than on the results of a survey. The upside is that this process isn't cookie-cutter. The downside is that it doesn't compare you to tens of thousands of others people.

Deirdre's greatest strengths, according to this process are: "Being present in the moment, given by being a conduit through which others can be connected to self and by providing freedom." Dan helped her identify three core areas.

The biggest takeaway, according to Deirdre, was a sense that she needed to become very serious about her gift and "not mess around anymore." She said the process focused her and that her strength statement, "had a ring of truth to it."

Dan helped her see that she has two strong drives that work against each other. One is highly focused on others, fun-loving, and bubbly. The other is highly focused on self, directed, and results-seeking. There was something about Dan Kaufman's work that integrated those," she said. "I could be attuned to others, fun to be around, and not mess around anymore, either."

While no substitute for a great strengths coach like Dan, Deirdre and I combined a lot of what we learned about finding your strengths into an activity we call The Seven Scenes. It's inspired by a lot of the best skill-discovery work out there.

Expert-Driven Process

On a December trip to Toronto, I had the good fortune of meeting Shannon Waller, who helped write "The Unique Ability." This book is based on Dan Sullivan's strategic coaching work. Shannon took Deirdre through two expert assessments: Kolbe and StrengthsFinder 2.0. After completing these assessments, Deirdre got feedback from people in her career and developed a list of the 10 things she always wanted to do.

Deirdre described the process as "back and forth, grounded in deep expertise from Kolbe and StrengthsFinder." Shannon pulled out key words from this dialogue, including: future, challenge, intrigue, facilitate, language, inspire, and impact.

From there, Shannon took a stab at Deirdre's "unique ability" statement: "My unique ability is paying attention to who people really are, making insightful connections, communicating an inspiring future, and playing with challenges so that people can have an impact."

Deirdre told me that the big insight was that people get energy from using their unique ability and lose energy when their focus drifts. She felt the unique ability process allowed her to see her gift relative to other people.

I should note that I have used StrengthsFinder 2.0 in my teaching and consulting work. As much as I am a fan, I believe its approach is a bit cookie-cutter. People get a list of overarching words, and often don't see the nuance in them. The power is in the specifics, and without someone like Shannon to help bridge the results, the insights are limited.

Still, as one of the automated, expertise-based approaches, it represents a small investment of time and money. In an attempt to go the last mile and get more specific with these gifts, the Seven Scenes tool mentioned above has a section on how to go from the output of a general survey on strengths to actionable insights about your gifts.

"No BS zone"

Deirdre said the question-based approaches, like the one Kaufman used, are ideal for individuals and teams. The expertise-based approaches, like StrengthsFinder, are good for organizational settings. In both cases, being able to talk it through with experts, like Dan and Shannon, made all the difference.

Seven months after this work, I'm happy to say Deirdre is flourishing in her new role. She recently told me, "When I'm using my gift, there's a sort of no BS zone that I love. It's no-nonsense, and also empathic to others, and safe." She talks more about it in her blog post, "What I learned, and didn't, from my personal assessment."

May we all be so fortunate to find and use our great gift.

Know your gift? Or ever try the tools referenced in this blog? If so, I hope you'll post a comment below.

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    Dave Logan is a USC faculty member, management consultant, and the best-selling author of four books including Tribal Leadership and The Three Laws of Performance. He is also Senior Partner of CultureSync, a management consulting firm, which he co-founded in 1997.

8 Comments Add a Comment
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Darltk40 says:
First of all, thank you for the article. Very enlightening. I have also taken the personality and career tests through school. It directed me towards my current career in Information Technology. Not sure this test is a true measure of your gift. I have been somewhat successful but am not sure it is my greatest gift. I also teach classes. I am not sure I am puling from my true gifts but my field has been rewarding.
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NonTechieTalk says:
Sometimes, the root word of a CBS article is "BS". But, then an article like this comes around and it puts the gold in the logo.

Kudos, Mr. Logan, for the article, for your research and work, as well as for the links to various tools - finding and then expressing one's self may arguably be the most important pursuit in life.
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stauffy2 says:
I recently learned of Kolbe at Joe Polish's event (Joe is part of Dan's Strategic Coach Program for those who don't know Joe) and spoke with lots of individuals at the event who LOVED IT. They said 95% of people's Kolbe assessment never changes. Interesting you did not elaborate on that and I wonder if you use it? I also wonder what Deirdre would learn from an assessment from Marilyne and Wyatt Woodsmall based on her "Personality Language" based on her "People Patterns".

Based on these other comments I think people could benefit greatly from understanding "People Patterns" ... It's clear there is a frustration and lack of leadership in the business world knowing how to implement and use these tools. Glad your work Dave builds GREAT community and culture in the workplace.
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maiingan says:
I know perfectly well what my strengths and "gifts" are. The problem is - having been too much a victim of peremptory job discrimination and its consequent underemployment & unemployment [my unemployment benefits just ran out] - I don't know how to find and persuade a suitable employer not just to employ me to use them, but to realize they need my work in the first place. They think I'm an Ugly Duckling, but I know I'm a Swan. change.org/petitions/demand-workforce-guided-job-creation.
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guest173 says:
I would also encourage more people in the U.S. to really consider engineering as a career option and stop being scared of calculus. I think the drug/thug culture so many embrace is ridiculous, you need brain cells for some things in life and might as well be a productive person. Engineering makes good money, especially Petroleum Engineers, if people have no idea what to do with their lives, consider engineering, it pays so much better than fast food.
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Darltk40 replies:
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Good point! I would also suggest Systems Engineering, Computer Science and Information technology as an option to a successful career.
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guest173 says:
I never found the personality career testing at college to be accurate or helpful enough. This article is also a little bit too much psychobabble. We aren't going to always get everything we want from a career, hopefully it pays enough to support the family and isn't torture. I believe some things in life you have to find in spirituality to be fulfilled, as a Christian I find the Bible-Jesus is fulfilling. The bible says God has a plan for us individually if we seek it and that is something a lot of people appreciate. Just wanted to share that point.
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guest173 replies:
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Bible on walkmen/cd in the car is also a great way to feed the soul