Nine advertisers have pulled out of Limbaugh's show
Rush Limbaugh / Bill Pugliano/Getty Images
Tax Resolution Services Co. and AOL Inc. both said Monday that they will suspend advertising on Limbaugh's show. "At AOL one of our core values is that we act with integrity," according to a statement on the company's Facebook page. "We have monitored the unfolding events and have determined that Mr. Limbaugh's comments are not in line with our values. As a result we have made the decision to suspend advertising on The Rush Limbaugh Radio show."A day earlier, a flower company became the seventh advertiser to pull its ads. ProFlowers on Sunday also used Facebook to announce that it had suspended advertising on Limbaugh's program because his comments about Georgetown University student Sandra Fluke "went beyond political discourse to a personal attack and do not reflect our values as a company."
The six other advertisers that say they have pulled ads from his show are mortgage lender Quicken Loans, mattress retailers Sleep Train and Sleep Number, software maker Citrix Systems Inc., online data backup service provider Carbonite and online legal document services company LegalZoom.
Limbaugh called the 30-year-old Fluke a "slut" and "prostitute" last week after she testified to congressional Democrats in support of national health care policies that would compel employers and other organizations, including her university, to offer group health insurance that covers birth control for women.
He apologized to Fluke on Saturday after being criticized by Republican and Democratic politicians and after several advertisers left the show.
Clear Channel's Premiere Radio Networks Inc. hosts Limbaugh's program, one of the country's most popular talk radio shows. The company is supporting Limbaugh, whose on-air contract with Premiere runs through 2016. Clear Channel's parent company was taken private in 2008 by Bain Capital, Mitt Romney's former employer, along with private equity firm Thomas H. Lee Partners.
"The contraception debate is one that sparks strong emotion and opinions on both sides of the issue," Premiere Networks said in a statement emailed Sunday by spokeswoman Rachel Nelson. "We respect the right of Mr. Limbaugh, as well as the rights of those who disagree with him, to express those opinions."
Clear Channel Media and Entertainment operates more than 850 radio stations in the U.S., and Premiere says it's the largest radio content provider in the country, syndicating programs to more than 5,000 affiliate stations.
When asked which companies or organizations were the largest advertisers on Limbaugh's show, Nelson said that that information was "proprietary." Nelson declined to say how much revenue the company will lose with the advertiser defections or how much revenue Limbaugh's show brings in.
Popular on MoneyWatch
- Reverse cell phone lookup service is free and simple
- Why geniuses don't have jobs
- Chrysler agrees to recall of Jeeps at risk of fire
- Chrysler expected to make Jeep recall refusal official
- NSA-style spying has been around for years
- Top 10 professional life coaching myths
- The Internship: 6 real-life lessons from the movie
- What questions should you ask at a job interview?