Find the Upside in a Downturn

(MoneyWatch) 

Are you seeing red? When the economy hits a rough patch, companies are forced to retrench, cutting expenses and initiatives in order to bring the books back into balance. The short-term pressures are intense, which is why it's easy to forget that downturns also provide a unique opportunity to strengthen the long-term position of your company in the marketplace. For the bold and the clever, tough times are an excellent time to build market share, recruit great talent, or launch new products and services that will power growth for years to come. Read on to learn how it's done.

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