December 19, 2008 3:00 AM
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NFL, Inc.: The Business Behind the Game
(MoneyWatch)
Despite a salary cap and a business model that requires all 32 teams to share revenue, the National Football League remains a booming $6.3 billion business in its 88th year — the biggest in American sports. Television, perhaps not surprisingly, still accounts for two-thirds of the shared total. The other third? That all comes down to the business savvy of each team's front office — from maximizing retail square footage of new stadiums to using "forced ranking" to weed out underperforming players. Here's a look at how the league's best business teams run the show.
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