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February 5, 2007 3:00 AM

Marketing ROI Calculator

(MoneyWatch) 

Assess the impact of marketing costs on lead generation and conversion to sales with our handy Excel-based calculator. You can customize the calculator to the specifics of your industry and use your data to create charts and graphs illustrating points of emphasis, such as prospect trends and anticipated response rates for different forms of media.

Click here to download.

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