June 22, 2010 5:10 PM
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Does Your Company Make a Difference? | BTalk
(MoneyWatch) 
(Episode 522; 17 minutes 12) Companies are driven by profit, right? It's all about driving the maximum value for shareholders.
While that might still be the end-game, how you get there is changing. Tim Sanders says we are going through a responsibility revolution, where the motivation for a company is not just about selling stuff, it's also about making the world a better place.
He explores the notion in his latest book "Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference".
I ask Tim whether companies might like to be seen to be doing the right thing, if it improves the value of their brand, but couldn't a lot of it just be spin?
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Tim Sanders
(Episode 522; 17 minutes 12) Companies are driven by profit, right? It's all about driving the maximum value for shareholders.
While that might still be the end-game, how you get there is changing. Tim Sanders says we are going through a responsibility revolution, where the motivation for a company is not just about selling stuff, it's also about making the world a better place.
He explores the notion in his latest book "Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference".
I ask Tim whether companies might like to be seen to be doing the right thing, if it improves the value of their brand, but couldn't a lot of it just be spin?
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