June 5, 2010 11:47 AM
- Text
Seth Godin's Modern Business Plan | BTalk
Credit: Brian Bloom Photography
On today's BTalk Seth Godin says many business plans are not plans and they don't have much to do with business. So what's the alternative?
Seth is a best-selling author, described as an agent of change in the business world. His books include Permission Marketing, All Marketers Are Liars and his new one, Linchpin: Are You Indispensable?
He has a more effective approach to the business plan, with five key elements: Truth; Assertions; Alternatives; People and Money. He talks through what to put in each of these sections in today's podcast. You'll love his thinking!
Add A Comment +
Popular Now in MoneyWatch
- Michigan boy finds finger piece in Arby's sandwich
- Top 10 cities for college grads
- Manny Pacquiao denounces anti-gay allegations
- World's top 15 travel destinations
- 10 Best Countries To Live and Work Abroad
- Top 10 Cities for Single Men
- 'American Idol' judges spread the love for final 3
- 4 Things Not to Buy at Costco
- Most powerful celebrities: JLo in, Sheen out
- Use social media? Memorize these vital 12 words
- Your employer's 401(k) might beat an IRA rollover
- Facebook's IPO by the (important) numbers
- Used Cars: 5 to Avoid (and 5 Better Alternatives)
- The 7 Interview Questions You Must Ask
- 10 behaviors of the hyper-successful
- Foreclosures reach lowest level since 2007
Latest CBS News Headlines
on Facebook
on CBS News
- Mexico army generals probed for cartel ties
- Brazil judge sentences Twitter user
- Williams raises dividend 16 pct to 30 cents
- 'After the Battle' brings Egypt uprising to Cannes
on Facebook
- Donna Summer, Disco Queen, dead at 63
- Florida Family Massacre: 911 call shows neighbors wouldn't help kids before Tonya Thomas killed them
on CBS News
