May 26, 2009 4:01 PM
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A Half Brained Decision from Pacific Brands | BTalk Australia
(Episode 252: 10min 58) Earlier this year Pacific Brands made the decision to cut local jobs and off-shore work to reduce costs. They perhaps underestimated the reaction. What seemed a logical choice had a strong emotional response from the public.
In the second part of our discussion with Michael Morgan from Herrmann International Asia we look at how Whole Brain Thinking would have helped Pacific Brands to reach their decision and orchestrate the outcomes.
Hear the first part of this discussion here.
Add your thoughts in the Talkback section at the end of this post.
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