Make Contact the Way Customers Want | BTalk Australia

(MoneyWatch) 

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(Episode 235: 12min 28) Jason Stirling, Senior VP ANZ and India for Genesys, says the telemarketing industry is dead. Instead we need to take advantage of the internet as a primary contact source and let people communicate with your organization in a way that suits them. Although it makes perfect sense, he says most of corporate Australia hasn't woken up to this idea.

See also: The Contact Centre Is Not a Cost Centre | BTalk Australia Get Customers to Help Themselves | BTalk Australia
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