November 6, 2008 1:57 PM
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Get Customers to Help Themselves | BTalk Australia
(14min 59) How can you cut the cost of answering customer enquiries without compromising the quality of your service? The answer is an integrated eService strategy, with a knowledge base serving information through all your customer channels.
Brett Waters is the Australian MD for RightNow. On today's BTalk Australia he talks to Phil Dobbie about how to implement a service strategy that can enhance the customer experience whilst cutting your operational costs.
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