Twitter Becoming Greater Force in PR and Media Relations

Twitter, the microblogging site, is becoming a force to be reckoned with in the online and PR worlds.

Last week, PR 2.0 guru Brian Solis announced the creation of @micropr, a Twitter identity media and others can use to ask for assistance with stories and other information.

Previously, Solis posted a wide-ranging guide to using Twitter for communications.

If you're not on board the Twitter express, this would be a good time to get started. Take a tip from someone who has been through many an economic cycle: there's no time like the present to make yourself more valuable by understanding the latest technologies and tools. Those are the people it's hardest to cut when the cutting begins.

As it happens, my colleagues and I at Bulldog Reporter have jumped on this train as well, and we'll be presenting the first-ever webinar panel of Twittering journalists in a conference call on Thursday, Dec. 11.

Journalists Speak Out on Twitter for PR: How the Media Uses Social Networks
Speakers:
Brian Stelter, Reporter, The New York Times
Julio Ojeda-Zapata, Consumer Technology Reporter, St. Paul Pioneer Press and Author, "Twitter Means Business: How Microblogging Can Help or Hurt Your Company"

Ina Fried, Senior Writer, CNET News

Chris O'Brien, Business Columnist, San Jose Mercury News
Dan Patterson, Digital Audio Manager, ABC News

More Twitter resources:
Twitter Wiki -- newbies corner
Ogilvy PR's blog -- Lots of good and easy-to-understand Twitter posts