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June 26, 2008 5:53 PM

If at First You Don't Succeed -- Reorganize

By
Erik Sherman
(MoneyWatch)  In the face of overwhelming competitive odds, hostile investors, and key employees jumping ship faster than a microprocessor can count, Yahoo management is taking the tried and true way to face adversity: reorganization -- its fourth in 18 months.

Yahoo Y!VentureBeat is finding the situation predictable because so much upper management has taken a hike in the last few weeks:
What exactly is going on behind the scenes with Yahoo/Microsoft/Google is not entirely clear, but Yahoo needed to make these moves to solidify its company. Oh, and billionaire investor Carl Icahn who is trying to lead a hostile takeover of Yahoo probably still wants cut off that pesky head entirely.
No wonder Icahn wants to see heads roll ?€" it would take singleminded determination to intentionally make as many mistakes as Yahoo's management and board have done. (Portfolio.com has a pretty funny take on the latest shareholder letter from Yahoo.)

I don't even want to think about the new structure in detail, because the problem with this "tried and true" solution -- particularly if a company has used it multiple times in a short period -- is that it's tired and a trap. In such cases, reorganization is not an attempt to get to the root of a problem, or even to keep things temporarily afloat, so much as it is a search for a scapegoat and a delaying tactic to keep the people at the top where they are.

© 2008 CBS Interactive Inc.. All Rights Reserved.
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