Al Jazeera pays steep price for struggling Current TV

Pedestrians walk by the Current TV studio in San Francisco, Calif. / Justin Sullivan/Getty Images

(MoneyWatch) After years of trying to sell Current TV, America's least watched cable network, co-founder Al Gore has finally found a buyer for the company: Al Jazeera. Yet while the $500 million deal may ultimately pay off for the pan-Arabic news network, that means Al Jazeera is paying a record amount of more than $20,000 for each of Current's viewers.

When Current was launched in 2005, it focused on airing user-generated videos in 8-minute segments. Seeking a larger audience, it then gradually move into producing long-form narrative video journalism and reality and documentary programming. For the last couple of years, it tried to position itself as a left-leaning broadcast alternative to the cable news channels.

Yet by 2010 the network was averaging only about 23,000 viewers a day. By comparison, the CW network averaged more than 200,000 viewers a day during the week of Dec. 23, 2012.

• Al Jazeera acquires Al Gore's Current TV

Prior to this week's sale, Current was mostly known for its connection to Gore, the former Vice President in the Clinton administration and for its internal turmoil. In March, for example, the company was engaged in a high-profile spat with talk-show host Keith Olbermann, firing him only 10 months after he was hired. Before he was dismissed Current's management had hoped the former MSNBC anchor would lift the network out of obscurity. It didn't happen. Although Olbermann's initial shows drew more than than 100,000 viewers, within a few months that number was down to roughly 46,000.

In April of 2011, with Current averaging around 22,000 viewers a day, there were reports that the network was in danger of being dropped by Time Warner Cable for low ratings. The cable company eventually did keep Current on, but with the unusual contract requirement that it had to meet certain minimum audience thresholds every quarter.

But Current's sale to Al Jazeera has prompted Time Warner to drop the network. The loss of Time Warner's 12 million subscribers cuts Al Jazeera's potential U.S. viewership by one-fifth.

Al Jazeera believes the U.S. is a good market because of the huge amount of American traffic its website gets. "U.S. viewers have clearly demonstrated that they like the way Al Jazeera provides compelling, in-depth news to audiences across the world," said Al Jazeera director general Ahmed bin Jassim Al Thani in a statement. "Our commitment to the voice of the voiceless, bringing stories from under-reported regions across the world and putting the human being at the center of our news agenda is at the heart of what we do."

In buying Current, Al Jazeera said it is launching a new channel that will provide offer domestic and international news geared toward American viewers. The news operation, to be based in New York, will join the company's bureaus Chicago, Los Angeles, Miami and Washington. Al Jazeera also plans to open additional bureaus around the country and to double its U.S.-based workforce to more than 300 employees.

Yet Al Jazeera also has struggled to grow in the U.S. The network has failed to attract a cable distributor for its English-language programming, with carriers sensitive to accusations of anti-Americanism and slanted coverage against the news service.

Time Warner Cable has so far declined to give any reasons for dropping Current. A statement issued by the company said only that "our agreement with Current will be terminated and we will no longer be carrying the channel."

[blueeeyes25]

google PROGRESSIVE...read up people...Stop using "liberal....

[douloscross]

The immense wealth and big business dealings of Al Gore, another very wealthy Democrat seems to be missed by those who flailed Romney for his wealth. Ahh! hypocrisy your name is politics.

[Carol Raphael BROSN]

It is no surprise to me that Mr. Gore has sold out to AlJazeera. The hypocrite Gore has shown himself to be the Judas Iscariot of this country. And I am very relieved that I never voted for this man to lead our country. Just recently he was publicly stating that wealthy men like himself should pay higher taxes while he was trying to dodge the higher tax rate over the sale of his TV station.

[Carol Raphael BROSN]

It is no surprise to me that Mr. Gore has sold out to AlJazeera. The hypocrite Gore has shown himself to be the Judas Iscariot of this country. And I am very relieved that I never voted for this man to lead our country. Just recently he was publicly stating that wealthy men like himself should pay higher taxes while he was trying to dodge the higher tax rate over the sale of his TV station.

[komodo55]

This is not only a non-issue, but al-Jazeera will probably be a
good source of quality information from a fresh perspective for the American audience. Unlike the US news agencies, they earned a bad rep during the war in Iraq for repeatedly criticizing the US invasion...and were absolutely right to do so. The cringing, servile, sycophant US companies were afraid to criticize Bush and company for fear of appearing unpatriotic.

[CuriousServant]

Whenever there is big news in the Middle East I always check Al Jazeera. I am often surprised by the same few things: 1: A Different perspective (and generally free from bias), 2: they don't pull punches on middle east nations, 3: better editing than CBS! HA! :)

[usunus]

There is absolutely no limit to the megalomania of the stinkingly rich Emir of Qatar.Throwing $ 100 million in Al Gore's way is apparently part of his plan for significant inroads into mainstream America.

[preacherbob1]

I watch CNN and the Disney Channel--all my brain can handle.

[DonSteele1]

Last year when some members of Congress, The Senate, former Presidential Cabinet members and other noted citizens made repeated appearances on MSNBC urging citizens to use the internet to gather the overwhelming amount of public opinion they deem necessary to force campaign funding reform and only the Huffinton Post picked up their message to carry it to citizens perfectly displays the disgraceful ownership makeup of our nation's media. Show me a nation that once had fair media, that conscience of nations, and I'll show you a nation that once had good government!

[-Green_Activist-]

I hope they put this new current over the internet. I get all my news from msnbc because they allow it to be played on your computer. Although I wanted to watch current, they cut me off by only being on cable. I cannot get both internet and cable. To expensive and hard enough paying my mortgage.

[UpsetVoter]

Al Jazeera already has live streaming news on the internet. The street language in Doha Qatar where Al Jazeera is based is British English.