AP/ August 6, 2012, 6:27 PM

Bernanke: Are Americans happy?

U.S. Federal Reserve Board Chairman Ben Bernanke waits to testify before the Senate Banking, Housing and Urban Affairs Committee on July 17, 2012 in Washington, DC. (Karen Bleier/AFP/GettyImages)

U.S. Federal Reserve Board Chairman Ben Bernanke waits to testify before the Senate Banking, Housing and Urban Affairs Committee on July 17, 2012 in Washington, DC. (Karen Bleier/AFP/GettyImages)

(CBS/AP) WASHINGTON - Ben Bernanke wants to know if you are happy.

The Federal Reserve chairman said Monday that gauging happiness can be as important for measuring economic progress as determining whether inflation is low or unemployment high. Economics isn't just about money and material benefits, Bernanke said. It is also about understanding and promoting "the enhancement of well-being."

Fed policymakers rely on reports on hiring, consumer spending and other economic data when making high-stakes decisions about the U.S. economy. The Fed's dual mandate is to maintain low inflation and full employment.

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"We should seek better and more-direct measurements of economic well-being," Bernanke said Monday in a video-taped speech shown to a conference of economists and statisticians in Cambridge, Mass. After all, promoting well-being is "the ultimate objective of our policy decisions."

Bernanke acknowledged that many people aren't too happy right now. Unemployment rose in July to 8.3 percent, and economic growth has slowed sharply from the start of the year. He called the recovery "frustratingly slow" when he testified to Congress on July 17.

Aggregate statistics can mask important information about how individual Americans are faring, Bernanke says.

His speech Monday was the latest foray into a relatively new specialty in economics known as "happiness studies." Bernanke attracted widespread notice when he spoke about the economics of happiness in a May 2010 commencement address at the University of South Carolina.

In that speech, he said research has found that once basic material needs are met, more wealth doesn't necessarily make people happier.

"Or, as your parents always said, money doesn't buy happiness," Bernanke said then. "Well, an economist might reply, at least not by itself."

In his remarks Monday, Bernanke turned to the more practical - and difficult - task of measuring a subjective emotion. So far, most efforts have involved surveys in which people are asked about whether they are happy and what contributes to their happiness.

Those surveys have found some consistent answers: physical and mental health, the strength of family and community ties, a sense of control over one's life, and opportunities for leisure activity.

The Kingdom of Bhutan has been tracking happiness for four decades. The tiny Himalayan nation stopped tracking gross national product in 1972 and instead switched to measuring Gross National Happiness.

Bernanke on Monday sketched out a few other questions he would like to know: How secure do Americans feel in their jobs? How confident are Americans in their future job prospects? How prepared are families for financial shocks?

These indicators "could be useful in measuring economic progress or setbacks as well as in explaining economic decision-making," Bernanke said.

It's safe to say that Bernanke wouldn't expect a great deal of optimism if those questions were asked now.

The Fed has said it plans to keep its key short-term interest rate near zero until late 2014, an indication that it expects the economy to stay weak for another two and a half years. And Fed policymakers appeared to signal after its two-day meeting last week a growing inclination to take further steps to lift the economy out of its slump.

Bernanke's own definition of happiness might baffle some. He called it a "short-term state of awareness that depends on a person's perceptions of one's immediate reality, as well as on immediate external circumstances and outcomes."

It's not exactly how the classic comic strip Peanuts described it when it said, "Happiness is a warm puppy." But perhaps Bernanke's version can be measured more easily in surveys.

© 2012 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.
13 Comments Add a Comment
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SparkysMom says:
It seems like the key to happiness is the promise of stability, knowing what you can trust and depend upon. That stability has been woefully absent since our government has decided to serve two separate sets of Americans. I'm referring to the rich Republicans vs the poor Democrats. Why can't the "average" American matter anymore? We should abandon having 2 political parties because they are too polarizing and many people are misguided by party affiliation. We need stability in our country more than we need more money.
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robintoledo says:
Out of work since 2008...unemployment ran out...zero income...living with relatives...never hear from any employer who you apply too..the whole city of Toledo is filled with decay and poverty...no health or dental insurance...who can be happy! I'm living the stories my father told me of the 1930's.
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nor-one replies:
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Yes, but your not one of the americans that he's worried about keeping happy! His americans (bankers, CEO's, drug money launderers etc.) are all happy. It's been a really profitable turn around since 2008.
workerdroid replies:
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Hey nor-one, you forgot about the illeagle aliens. Where else can you get free health care and have no responsibilities?
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skeezix06 says:
Happiness starts with the ability to pay your bills and have at least a little left over at the end of the month. If you can't do that you aren't going to be "happy".
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venusvegasvada says:
No, we are not happy. Wrong group. Ask the Rich guys.
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get_down says:
My auto insurance agent from AllState told me last year that my auto premium will be based on my credit score and ended up that he jacked up my auto premium - so I switched to another company. This time he tried to jack up my home owner's insurance premium from $1500 to more than $2K and I'm dumping him once more. This clueless and incompetent FRC Ben Bernanke wants to know if I am happy. Well, I'll be a whole lot happier to see him go.
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mtownerman says:
Is is just me or does he look like a little monkey?
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hypnotoad72 says:
1. ever since the first "jobless recovery" has the road began

2. they say we need more college educated people, and yet jobs keep vanishing, so what's the point of education when it's all being offshored or handed to illegals to profiteer from? (And if potential responders need to know the difference between "profiting" and "profiteering", then you really shouldn't be posting until you read up on the definitions)

3. Preparedness would be easier if incomes, adjusted with inflation, matched or exceeded inflation - something that has not happened for DECADES

4. Isn't taxpayer-funded subsidy of corporations supposed to provide well-paying jobs in return instead of "higher profit"? Want to save money? Stop those handouts.

5. Americans fleeced by every S&L and other financial scandal should be repaid

6. Speaking of higher education from point 2 above, where is the justice for any college, private or public, that offers a sub-par education and fleeces its students?

7. I could go on for some time...

If we need Americans to compete, while wanting a middle class, there have to be a LOT of pro-middle class reform or else it's all nothing more than mere grandstanding.
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todaypost replies:
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don't blame education. If you have a square hat when you were younger, you will not have the problems you are having.
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skeezix06 says:
One of the more stupid statements I've ever seen.
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hypnotoad72 replies:
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Your statement would be correct only if what is going on is hollow grandstanding.
cjs_cnet_xyz replies:
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Strange, if the consumer would be happy and spend more these problems would just go away (http://lifeinc.today.msnbc.msn.com/_news/2012/08/03/13106470-schoen-consumer-is-holding-back-job-growth?lite).
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