Bonnie Fuller's Hollywood Life Packs a Potent Pink Punch

(MoneyWatch)  What if you took a magazine and put it on the Web? The result would be this -- former Star and USWeekly editor Bonnie Fuller's Hollywood Life, which launched yesterday:

Of course, I'm being a bit facetious here since there are so many magazines on the Web, but in a world where the simple, subtle user interface is supposed to rule, it's jarring to be confronted with so much, well, pink. It's not that the site doesn't borrow from some of its competitors, and contain a lot of links, but it's definitely LOUDER than what has gone efore. That said, I've no idea whether this screaming, tabloid-style approach will work when so many other sites, such as TMZ, have already staked a claim to, ahem, "celebrity journalism," but it's fascinating to see Fuller's over-the-top approach applied to the Web.

In fact, a pop culture moment, like the release of "New Moon" -- the new movie in the "Twilight" series -- probably is a good example of this site at it's most crap-tastic. On the home page, as I write this, there are at least 11 mentions of "New Moon", (including a side reference to Miley Cyrus' dissing of the movie), and my personal favorite, a post titled, "Stalk The New Moon Cast -- From Your Living Room!" which is not what it sounds like. Rather than being a list of every key characters' Twitter accounts, it's a compendium of every TV interview the cast is slated to make on the press tour.

Since Fuller is so well-known in media circles, she struck distribution deals before she unveiled the site, with NBC Universal's iVillage, and AOL's Popeater. My screen grab above doesn't really do the site justice. Go check it out on your own and report back.