May 19, 2009 11:26 AM
- Text
Premium Traffic Down 19 Percent, Revenues Down 35 Percent or More
(MoneyWatch) There has been a lot of speculation about whether or not we've "hit bottom" in terms of air travel demand, and now that March numbers are out, I really hope so. The airlines can't handle much worse than this. IATA's estimates for March show premium traffic down 19.2 percent with revenues down 35 to 40 percent. Sheesh.
The 19.2 percent drop was better than February's 21.1 percent drop, but February was exaggerated thanks to one extra day in the month last year. For the March comparison, this year didn't have Easter during the month and that's bad news. For overall travel, Easter brings more travel, but that's not the case for premium travel. Easter means that there are fewer business trips going on. So, this March should have had more working days available for business than last year. And yet the numbers were still this bad. Adjusting for that change, premium traffic actually dropped around 25 percent.
If you're in the US or Europe, you can take comfort in the fact that you aren't in Asia. Premium travel was the worst in Asia by far. Traffic from there to North America was down 29.3 percent, to Europe was down 20.1 percent, and within Asia was down 29.2 percent.
On the other hand, premium traffic over the North Atlantic was down "merely" 16.8 percent and within North America a "paltry" 12.9 percent. It's sad when those numbers start to look good.
The news wasn't all bad as numbers in the back of the bus held up much better than up front. But we know that a disproportionate share of profits come from the pointy end of the airplane, so that's not a great deal of consolation.
The 19.2 percent drop was better than February's 21.1 percent drop, but February was exaggerated thanks to one extra day in the month last year. For the March comparison, this year didn't have Easter during the month and that's bad news. For overall travel, Easter brings more travel, but that's not the case for premium travel. Easter means that there are fewer business trips going on. So, this March should have had more working days available for business than last year. And yet the numbers were still this bad. Adjusting for that change, premium traffic actually dropped around 25 percent.
If you're in the US or Europe, you can take comfort in the fact that you aren't in Asia. Premium travel was the worst in Asia by far. Traffic from there to North America was down 29.3 percent, to Europe was down 20.1 percent, and within Asia was down 29.2 percent.
On the other hand, premium traffic over the North Atlantic was down "merely" 16.8 percent and within North America a "paltry" 12.9 percent. It's sad when those numbers start to look good.
The news wasn't all bad as numbers in the back of the bus held up much better than up front. But we know that a disproportionate share of profits come from the pointy end of the airplane, so that's not a great deal of consolation.
Latest Now in MoneyWatch
- EU: Greece must cut deeper to get bailout
- Big banks, gov't officials strike $25B deal
- LinkedIn swings back to profit
- LinkedIn doubles revenue, beats growth estimates
- Kodak to stop making digital cameras, frames
- Market cap, schmarket cap, Apple still gets no respect
- Philip Morris Int'l income up nearly 8 percent
- Survey: Small biz plans big hires in 2012
- Freddie Mac: Mortgages inch higher but stay low
- Will the European debt crisis sink Obama's re-election?
- Banks in $25B deal to settle foreclosure abuses
- Joe Coffee: Scaling up without selling your soul
- Greek agreement accomplishes nothing
- 401K plans: New rules make costs clearer
- Are women leaders selling themselves short?
- Ask the Experts: New 401(k) rules
- Mortgage lenders strike a deal
Latest CBS News Headlines
on Facebook
on CBS News
- India, EU hope to reach free-trade pact this year
- Blasts rock Syria's 2nd largest city, Aleppo
- Obama call for manufacturing revival a tough goal
- 2nd deposition sought for convicted Ponzi schemer
on Facebook
- Tenn. father charged with murdering couple who"unfriended" daughter on Facebook
- "Person to Person" with George Clooney
on CBS News






