Dow
     -89.23
12801.23
-0.69%
 |
S&P 500
     -9.31
1342.64
-0.69%
 |
Wil 5K
     -108.90
14000.51
-0.77%
 |
Nasdaq
     -23.35
2903.88
-0.80%
 |
EAFE
     -1.03
53.27
-1.90%
 |
OPEC Oil
     +1.09
116.27
+0.95%
 |
10Y Yield
     +0.01
2.01
+0.42%
April 16, 2009 6:51 AM

Pfizer Probes Release of Viagra Boxer Shorts to Irish Doctors

By
Jim Edwards
(MoneyWatch)  Pfizer has launched an "internal investigation" into how a bunch of promotional Viagra boxer shorts ended up being sent to doctors in Ireland.

The company has written to the docs that received the gifts and given them a postage-paid envelope for those that want to return them. Unsurprisingly, the Irish Times reports there have been few takers:
One GP who received the despatch said he "hadn't had such a good laugh at a time when there weren't many opportunities to do so", while another said she had no intention of returning the item and only regretted that a Viagra-equivalent for women wasn't on the market.
Pfizer said:
A full internal investigation to ensure this type of incident does not occur again has already commenced.
Such gifts have been voluntarily banned in the U.S.

Hat tip to Pharmagossip.

© 2009 CBS Interactive Inc.. All Rights Reserved.
.
Scroll Left
Scroll Right More »
CBS News on Facebook
  • Building You a Better Morning

  • CBS This Morning

    "CBS This Morning," anchored by Charlie Rose, Gayle King and Erica Hill, airs weekdays from 7 to 9 a.m. ET and at the same time in other time zones.
    Learn more...