7 New Things Facebook Is Doing for Advertisers
3. "People Talking About"
A new metric available under Facebook Insights, the dashboard that allows users to see how much traffic and interest they're getting in their Facebook page. (PTA is a provisional title and may not be the metric's title when the device is actually launched.) PTA will measure how much activity is occurring on your page, such as posting on a Wall, "liking," commenting, sharing and answering questions.
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