BNET's Ad Agency Layoff Counter: 48,832 Jobs Lost

(MoneyWatch)  The BNET Ad Agency layoff counter: Every time we hear about job losses at an ad business, we'll update the count. Please email us using the link here if you hear of layoffs. (And yes, I know it doesn't look like it works, but it does.)

At least 163,400 advertising jobs have been lost since the beginning of the recession. That total is based on a Bureau of Labor Statistics report as summarized by Ad Age. The headline total in this article includes only layoffs at ad agencies and other ad-oriented employers. (It does not include magazines, for instance.)

A partial list of publicly reported layoffs at agencies follows:

• Holding company totals
• WPP - up to 14,000
• Interpublic - 5,500
• Omnicom - 5,000
• Publicis - 2,900
• The Nielsen Co. - 1,600
• MDC Partners - 1,300
• Aegis - 900
• Agency totals
• BBDO Detroit - 690
• Lamar Advertising - 400
• The Ogilvy Group North America - 240
• Campbell-Ewald - 50-200
• BBDO's North American agencies - 189
• Valassis Communications - 165
• McCann Erickson SF - 160
• Razorfish -116
• Spot Runner - 115
• Doner - 100
• The Richards Group - 100
• Vertis Communications - 91
• Arnold Worldwide - 90
• Enfatico - 92
• Starcom MediaVest Chicago - 80
• TBWA/Chiat/Day - 75
• Leo Burnett - 86
• McCann New York - 76
• Hill Holliday Connors Cosmopulos - about 74*
• Ogilvy Group UK (includes PR) - 71
• Razorfish - 70
• IMC2 - 70
• Digitas - 70
• DentsuNext - 65
• Comcast ad sales - 64
• Deutsch LA - 62
• Crispin Porter + Bogusky - 80
• MacLaren McCann Canada - 53
• JWT Chicago - 50
• Euro RSCG NY - 50
• Advertising.com - >50
• Tribal DDB Dallas - 40-50
• Deutsch/Lowe - 46
• MPG - 46
• GSD&M - 44
• Bartle Bogle Hegarty, London - 40
• McClain Finlon, Denver - 40
• Massive (Microsoft) - 37
• TM - 35
• Barkley, Kansas City - 30
• BBDO Atlanta - 30
• iCrossing - 30
• DDB LA - 30
• Mullen - 70
• Cliff Freeman - ~25, agency closed
• Team One - 25
• BBDO Detroit - 25
• McCaffery Gottlieb Lane, New York - 23 (bankrupt)
• PHD Atlanta - 23
• Modernista! - 23
• DMA 18 -21
• Fallon London - 20
• BBDO New York - 20
• R/GA - 20
• DDB Chicago - 20
• Saatchi & Saatchi LA - 20
• Kolar Advertising & Marketing - 19
• Energy BBDO - 19
• Fallon - 18
• Grey London - 18
• WongDoody - 17
• McCann Erickson Brisbane - 16 (office closed)
• Doner in Newport Beach - 15
• Adweek magazines - 15
• Clemenger BBDO - 13
• Rapp New York - 13
• Modernista Amsterdam - 12
• BBH New York - 12
• MRM Worldwide - 12
• M&C Saatchi Sydney - 11
• Zeta Interactive - 10
• Wunderman - 10
• Droga5/Honeyshed - 10
• DDB - 10
• Lowe New York -- 10
• Publicis West - 8-10
• Ad Age - about 10
• Zig, Toronto -10
• Curiosity Group - 8
• Cutwater - 8
• Attik - 7
• PHD Detroit - 7
• Rapp Chicago - 6
• Energy BBDO/Chicago - 3 or 4
• McGarryBowen - "some"
• Bernstein Rein - ?
• Y&R Detroit - "some"
• T3 - "some"
• Mobium Creative Group - "some"
• Rockett, Burkhead & Winslow - bankrutpcy, entire staff gone
• TAS Communications UK - bankruptcy, entire staff gone
• Smith Winchester - closed
• Toy, New York - closed
• The Media Counsel, New Zealand - closed

* 10 at the agency in Boston, and 50 jobs axed at its New York studio.