February 7, 2010 12:38 AM
- Text
Hiccups Gone, Valassis and News America Sign $500M Deal
(MoneyWatch) The fat lady has sung! Despite a last minute freakout -- in which News America Marketing Group claimed Valassis (VCI) wasn't abiding by their agreement to settle a years-long war over control of the supermarket coupon market -- the $500 million deal is done. Here it is:
Now it's up to the FTC to decide whether a cabal of two ill-tempered ad agencies in a legal agreement with each other to share control of virtually every grocery coupon in the land is legal, from an antitrust point of view, or not.
- Related:
- News America and Valassis Once More in Talks on $500M Deal: Let's Go to the Audiotape!
- Valassis-News America Deal Raises History of FTC Antitrust Issues
- NAM-Valassis Settlement Falls Apart: Just When You Thought It Was Safe to Go Back Into the Supermarket --
- Sara Lee "Rape" Memo Emerges: Client Alleges "Unforgivable" Behavior by News America
- Investors Boost Valassis, Insignia as News America Deal Hammers NWS Stock
- Why FTC Should Examine Valassis and News America's $500M Settlement
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