The Tiger Woods Sponsor Deathwatch: Tag Heuer Yanks Ads; Silence Falls on $73M in Contracts

(MoneyWatch) 

• UPDATE: AT&T, Gillette, Accenture Waver; Nike Digs in Heels

Tiger Woods' endorsement deals have started to crumble. Watchmaker Tag Heuer started taking down its in-store ads, reports the Sydney Morning Herald. No TV ads featuring Woods have been seen since Nov. 29, BNET noted yesterday. Laughably, Tag claims its move is unrelated to Woods' troubles.

Those troubles got worse today as it was revealed that one of Woods' 11 mistresses was Holly Sampson, a former $600-an-hour hooker. Also, Playgirl claimed it had sex photos featuring Woods and would publish them if it could verify their authenticity.

Advertisers hate this stuff. Here's what's known about Woods' advertisers and their reaction to the scandal, according to the WSJ and NowPublic, among other sources. All of them have stopped their advertising, and most of them seem to be in silent mode while they figure out what to do next. None have officially dropped him.

• Nike: a $30-million deal; sticking with him
• Accenture: a $20-million deal; unknown
• Gillette: a $15-million deal; sticking
• Electronic Arts: an $8-million deal; sticking
• PepsiCo/Gatorade: cancelled a Woods-themed drink
• GolfDigest: sticking
• NetJets: sticking
• Tag Heuer: removing store ads
• Upper Deck: unknown
• AT&T: unknown

My BNET Food colleague Katherine Glover notes that the Gatorade deal was spiked before the car crash.

• Related:
• Tiger Woods' Endorsement Deals Are Toast