McCann Accused of Plagiarism in Creepy Anti-Child Abuse Ads

(MoneyWatch)  Did McCann Milan rip off New York artist Philip Toledano to create a creepy public service campaign against child abuse? That's what AgencySpy thinks:

Our spy tells us that this is another example of "how hacks routinely just rip off artists' concepts." The similarities are apparent ...

Check out the two images below. The top one is McCann's effort for Casa de Menor in Italy. Looks like a straightforward borrowing -- sorry, "homage" -- to Toledano. (What was that again about creativity costing too much?)