ValueClick and WPP Are Winners in Adobe's Omniture Acquisition

(MoneyWatch)  WPP more than doubled its money in Adobe's acquisition of Omniture, notes The Business Insider. WPP invested $25 million at $8.76 back in January in the web analytics firm. Adobe bought Omniture at $21.50, well more than twice what WPP paid for them.

WPP is so huge it won't make too much difference to its debt-ridden balance sheet, but at least something is going the right way.

The other winner in the buy was ValueClick, whose shares once again ticked upward on the rumor that after Omniture, perhaps this provider of web advertising might be next. Craig-Hallum Capital analyst Eric Martinuzzi told Reuters:

Certainly ValueClick is not over valued at current prices and it has some compelling assets within its portfolio.

WPP, Omnicom, and Publicis were named as potential buyers.

BNET previously noted the difficulty in acquiring ValueClick in August.

• See BNET's previous coverage of ValueClick:
• ValueClick Settles Sham Sweepstakes Suit for $10M; Winners Offered a Nonexistent Hummer
• After Publicis' Acquisition of Razorfish, Might ValueClick Be Next?
• ValueClick Q2: Spin Fails to Hide 18% Decline in Revenues
• Q2: Online Ads Failed the Recession Test; Was It Because of Dumb Clients?
• ValueClick Tops BNET's Network Efficiency Ranking; Interpublic Comes Last
• ValueClick Q1: No Growth to Be Seen; 40 Jobs Lost