Dow
     -89.23
12801.23
-0.69%
 |
S&P 500
     -9.31
1342.64
-0.69%
 |
Wil 5K
     -108.90
14000.51
-0.77%
 |
Nasdaq
     -23.35
2903.88
-0.80%
 |
EAFE
     -1.03
53.27
-1.90%
 |
OPEC Oil
     +1.09
116.27
+0.95%
 |
10Y Yield
     +0.01
2.01
+0.42%
July 1, 2009 4:00 PM

Cliff Freeman's Seidenberg Starts an Ad School ($350 for 10 Lessons!)

By
Jim Edwards
(MoneyWatch)  Give him credit for being entrepreneurial: Since departing Cliff Freeman & Partners in 2008, former creative director Lee Seidenberg has been "freelancing," and now he's started his own advertising school with DeVito/Verdi CD Brad Emmett. They're offering 10 lessons for $350, and they're calling it 101 The Ad School.

Classes are limited to 10 people, which means that Seidenberg and Emmett will be getting $1,750 for each class they teach (a little less than the going wage for staff where I teach, at NYU). They're undercutting the competition considerably -- NYU's ad course is about twice the price.

Price is part of their pitch (hey, looks like they learned something during their day jobs!):
It's cheaper than other ads schools ... And there's only one class. We don't make you commit to a one year or two year curriculum.
Doubtless Seidenberg has tons of work on hand, but the notion that a man with his sterling resume will take on a teaching gig for less than $2,000 says either that he is incredibly generous or that the recession is a great leveller.

Here's the application form.

© 2009 CBS Interactive Inc.. All Rights Reserved.
.
Scroll Left
Scroll Right More »
CBS News on Facebook
  • Building You a Better Morning

  • CBS This Morning

    "CBS This Morning," anchored by Charlie Rose, Gayle King and Erica Hill, airs weekdays from 7 to 9 a.m. ET and at the same time in other time zones.
    Learn more...