June 5, 2009 4:41 PM
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Peter Arnell Still Has One Fan: Kyra Sedwick
(MoneyWatch) Peter Arnell may be the most hated man in advertising but someone still loves him -- Kyra Sedgwick, star of Arnell's ads for Tropicana (see video below).
Arnell recently made a fool of himself on multiple fronts with high profile screwups on his Pepsi, Tropicana, and General Motors clients, and a catastrophically failed book deal. But Sedgwick is a fan. She did a commercial for Trop50, a low-sugar version of Tropicana orange juice, that Arnell directed. Here's what she told Entertainment Weekly:
Sedgwick chose the spot at the same time she lost a bunch of money with Bernie Madoff:
Arnell recently made a fool of himself on multiple fronts with high profile screwups on his Pepsi, Tropicana, and General Motors clients, and a catastrophically failed book deal. But Sedgwick is a fan. She did a commercial for Trop50, a low-sugar version of Tropicana orange juice, that Arnell directed. Here's what she told Entertainment Weekly:
I've never done a commercial before. I've always been like, Meryl Streep doesn't do commercials! But they called me and said, "What do you think?" I got scared, but then I talked to the director, Peter Arnell. And boy, it turned out beyond my wildest dreams.Interesting choice of words, Kyra! I think that being forced to dance in a sexy way by Arnell would be beyond my "wildest" dreams, too.
Sedgwick chose the spot at the same time she lost a bunch of money with Bernie Madoff:
We didn't lose everything, we lost a pension. Some people had it so much worse.BNET drew the speculative conclusion that the Madoff loss made commercials more appetizing for Sedgwick back in March. Sedgwick also said that husband Kevin Bacon has a Google alert for both their names but she doesn't because hates reading about herself. So, Hello Kevin! I thought you were great in Mystic River and Sleepers. Tell your wife she was awesome in Singles. (I'm dating myself, I know.)
- See BNET's previous coverage of Arnell Group:
- Arnell Admits Peapod Does Not Meet Crash Test Regulations
- Peter Arnell: Pepsi Logo is "Bullshit"; Tropicana Is "Not My Brand -- So What the Hell?"
- Burned by Madoff, Kyra Sedgwick Becomes Tropicana Orange Juice Saleswoman
- Arnell's "Explanation" of Failed Tropicana Design Resembles His Nonsensical Pepsi Document
- In Blow to Arnell, Tropicana Drops Package Redesign
- Pepsi's Nonsensical Logo Redesign Document: $1 Million for This?
- New Pepsi Logo Seems Similar to Three Other Corporate Emblems
- Pepsi Airs First New Ads Since Switch to TBWA
- Arnell's Competitors Hate the New Pepsi Logo
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo
- Why Arnell's Peapod Electric Car Launch Will Fail
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