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January 6, 2009 9:54 AM

Advertising Roundup: Dunkin Donuts' New Ads; 3-D Ad for Super Bowl; Latest Layoff Rumors; More ...

By
Jim Edwards
(MoneyWatch)  Dunkin' Donuts breaks Hill Holliday campaign -- Coffee and doughnut chain Dunkin' Donuts breaks a new $100 million advertising campaign today that features the slogan "You Kin' Do it." The new effort, which was created by Dunkin's Boston-based advertising agency Hill, Holliday, Connors, Cosmopulos Inc., is the latest iteration of the chain's "America Runs on Dunkin'" ad campaign. [Source: Boston Business Journal]

DreamWorks, PepsiCo prep 3D ad for Super Bowl -- DreamWorks Animation and Pepsi's SoBe beverages are teaming up with NBC and Intel Corp. to create a 3-D ad break set to appear at the end of the second quarter. The ad features the SoBe lizards and will include a trailer for DreamWorks' Monsters vs. Aliens" and a 60-second ad for SoBe Life Water. [Source: Ad Age]

StrawberryFrog wins Stacy's Pita Chips -- StrawberryFrog, which launched Frito-Lay's boomer-targeted True North brand last year, has been awarded Frito-Lay's Stacy's Pita Chips brand work as well. [Source: Brandweek]

Rumor: Lowe to fire 15-20 people -- 15-20 people are getting laid off at Lowe within the next 2 weeks. The tip came in anonymously. [Source: Tribble Agency]

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