November 17, 2008 2:36 PM
- Text
Ad Agency CEOs Express Fear of Internet
(MoneyWatch) Adweek is celebrating its 30th anniversary with a series of online video interviews with the great and good of the agency world. As you might expect, the interrogations are fairly reverential and the various CEOs who sat for the piece don't break a lot of news. But here and there some noises of anxiety have leaked through -- mostly, these guys are afraid of the future and the internet, and you can hear them pining for the old days. Here's a selection of highlights:
WPP boss Martin Sorrell: Says his biggest influences were his dad and the late ad lawyer Phil Riese -- neither were admen, curiously.
Goodby, Silverstein & Partners' Jeff Goodby: "The best thing about the advertising industry is that it should be very afraid that it could disappear in its current form. And that's a good thing. I think it's forcing everybody to ask themselves, what am I doing? Am I really lending any value to anything? Am I doing anything anybody cares about? Am I doing anything relevant? Could I wake up tomorrow and be totally irrelevant? ... I don't think we've come up with an assured direction forward like we used to have.
TBWA/Chiat/Day's Lee Clow: "Right now the internet is just a very annoying place in terms of people trying to advertise ... the ones who are doing dopey, flat-footed banners are probably wasting their money, but then again the ones who did dopey, flat-footed TV spots were probably wasting their money."
Bob Greenberg of R/GA: Get this man a haircut.
Group M's Irwin Gotlieb: "Frankly in the case of some product categories the consumer really has very little inclination to have a dialog."
Group M's Joe Uva: "We tend to get deals done that would have been very different to do in an electronically traded market."
Bob Jeffrey, CEO of JWT: Tells a funny story about dealing with bonkers client Donald Trump, who once sent Chiat/Day a rage-filled letter when Chiat was Trump's agency for casinos. "Jay took his own stationery and wrote back, Dear Donald, I hate to tell you but I think an insane person has gotten a hold of your stationery and you need to get involved in this as soon as possible, sincerely, Jay Chiat."
Jerry Della Femina: Tells a story of how he told a set of lies to the business press in order to give everyone the false impression that his shop was involved in pitches it had nothing to do with. "People will love you for it!"
WPP boss Martin Sorrell: Says his biggest influences were his dad and the late ad lawyer Phil Riese -- neither were admen, curiously.
Goodby, Silverstein & Partners' Jeff Goodby: "The best thing about the advertising industry is that it should be very afraid that it could disappear in its current form. And that's a good thing. I think it's forcing everybody to ask themselves, what am I doing? Am I really lending any value to anything? Am I doing anything anybody cares about? Am I doing anything relevant? Could I wake up tomorrow and be totally irrelevant? ... I don't think we've come up with an assured direction forward like we used to have.
TBWA/Chiat/Day's Lee Clow: "Right now the internet is just a very annoying place in terms of people trying to advertise ... the ones who are doing dopey, flat-footed banners are probably wasting their money, but then again the ones who did dopey, flat-footed TV spots were probably wasting their money."
Bob Greenberg of R/GA: Get this man a haircut.
Group M's Irwin Gotlieb: "Frankly in the case of some product categories the consumer really has very little inclination to have a dialog."
Group M's Joe Uva: "We tend to get deals done that would have been very different to do in an electronically traded market."
Bob Jeffrey, CEO of JWT: Tells a funny story about dealing with bonkers client Donald Trump, who once sent Chiat/Day a rage-filled letter when Chiat was Trump's agency for casinos. "Jay took his own stationery and wrote back, Dear Donald, I hate to tell you but I think an insane person has gotten a hold of your stationery and you need to get involved in this as soon as possible, sincerely, Jay Chiat."
Jerry Della Femina: Tells a story of how he told a set of lies to the business press in order to give everyone the false impression that his shop was involved in pitches it had nothing to do with. "People will love you for it!"
Latest Now in MoneyWatch
- Insurers respond cautiously to contraceptive plan
- Judge: Legally, breastfeeding not related to pregnancy
- Budget deficit drops to $27 billion in January
- Why the Powerball Jackpot is part of my investment strategy
- Is the new VW Beetle diesel worth the money?
- Consumer sentiment highlights risks to recovery
- Valentine blues? 10 best cities to be single
- December trade deficit widens to $48.8 billion
- Alcatel-Lucent returns to profit in 2011
- 6 things never to say in a performance review
- $26B mortgage deal: Who gets the money?
- Friendly's CEO steps down
- Quarterly loss hits $3.3B at Postal Service
- Greeks rail against cuts as EU demands more
- 6 things you should never share on Facebook
- Make moves now to increase financial aid
- Valentine's Day: 9 places to save
Latest CBS News Headlines
on Facebook
on CBS News
- Libertine Fashion Week show big on embellishment
- Libertine Fashion Week show big on embellishment
- Huge art work honoring Havel on display in Prague
- Britain's media ethics inquiry: the story so far
on Facebook
- Adele sings a cappella for Anderson Cooper
- Adele sings a cappella for Anderson Cooper
- Beyonce and Jay-Z post first photos of Blue Ivy Carter
on CBS News






