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November 21, 2008 4:33 PM

Apple's Advertising Budget: Revealed!

By
David Hamilton
(MoneyWatch)  Just how much Apple spends on advertising has been a fun guessing game among bloggers and analysts recently, particularly given Apple's whimisical but sharp-edged TV-spot sparring with Microsoft over the quality of its Vista operating system.

Now BNET editor Lindsay Blakely, who authors the advertising roundups right here, has the answer, thanks to a sharp find in Apple's latest 10-K filing with the SEC. Curious to know more? Just check out her Apple post over at BNET Technology.

© 2008 CBS Interactive Inc.. All Rights Reserved.

  • David Hamilton is the assistant managing editor of CNET News. He has been writing and editing business and tech coverage for about two decades -- the majority of that at the Wall Street Journal in both Tokyo and San Francisco.

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