Media Roundup: Blockbuster to Offer Video Downloads, New York Mag Writers to Get Pay Cuts, and More

(MoneyWatch)  Blockbuster to offer video downloads -- The movie rental retailer has announced a new partnership that will make its video library available for digital download. The move is thought to be in an effort to keep pace with Netflix, which has offered movie downloads for several months. [Source: CNET]

New York mag writers to get pay cuts -- The magazine's staff writers were summoned into individual meetings last week and notified that they would receive a pay cut. The pay cut appears to be different for each writer. [Source: All Things Digital]

Parenting splits into two editions -- In response to reader requests, Parenting will split into two versions: Early Years and School Years. Early Years will have a circulation of 1.65 million while School Years will have a circulation of 500,000. [Source: MediaBistro]

Huff Post acquires 236 -- After a lengthy partnership, The Huffington Post has acquired comedy site 236 from IAC/InterActiveCorp. 236 is set to be blended into existing Huffington Post properties to form a new comedy section. [Source: VentureBeat]

ESPN, Discovery to see increased ads -- In a survey of advertising executives, Beta Research found that nearly half of the responders planned to increase ad buys on the Discovery and ESPN networks. Turner broadcasting also received high marks with 40 percent of executives planning to add inventory. [Source: MediaWeek]