January 20, 2009 6:57 PM
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Brewers Toast Big Hop Crop
(MoneyWatch) A bumper crop of hops is easing a global shortage of the odd little flower that's a key ingredient in beer.
Twelve to 18 months ago, craft brewers were struggling with skyrocketing prices for hops, which sent microbrew prices soaring by a dollar or more per six-pack. The shortage was due to some macro factors -- the introduction of a new, more-potent variety of hops meant brewers needed less, causing a collapse in demand that led U.S. farmers to quit growing the crop earlier this decade; a poor 2007 crop in Europe; and growing demand for beer in China. There was also some micro ones, such as a big 2006 warehouse fire that wiped out reserves and caused a panic.
But as prices soared -- jumping as much as 10-fold on the spot market -- growers last year responded by increasing acreage, and good weather conditions led to a strong harvest this fall. That's easing prices. In addition, InBev's purchase of Anheuser-Busch has put some hops back on the market; according to reports in California, InBev has opted to cancel A-B contracts to utilize its own sources.
All this is good news for an industry that's dealing with flat sales. Big global brewers SABMiller and Carlsberg have announced cutbacks.
Twelve to 18 months ago, craft brewers were struggling with skyrocketing prices for hops, which sent microbrew prices soaring by a dollar or more per six-pack. The shortage was due to some macro factors -- the introduction of a new, more-potent variety of hops meant brewers needed less, causing a collapse in demand that led U.S. farmers to quit growing the crop earlier this decade; a poor 2007 crop in Europe; and growing demand for beer in China. There was also some micro ones, such as a big 2006 warehouse fire that wiped out reserves and caused a panic.
But as prices soared -- jumping as much as 10-fold on the spot market -- growers last year responded by increasing acreage, and good weather conditions led to a strong harvest this fall. That's easing prices. In addition, InBev's purchase of Anheuser-Busch has put some hops back on the market; according to reports in California, InBev has opted to cancel A-B contracts to utilize its own sources.
All this is good news for an industry that's dealing with flat sales. Big global brewers SABMiller and Carlsberg have announced cutbacks.
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