Israeli Alzheimer's awareness campaign confuses theater audience
(CBS News) What's it like to have Alzheimer's disease? A unique public awareness campaign in Israel attempted to ask that question of theater-goers.
The ad, from the Israeli Alzheimer's Association, attempts to get a movie audience to experience the feelings that 100,000 Israelis with the disease live with daily. An irreversible brain disease, Alzheimer's gradually destroys memory and cognition and eventually makes it impossible to carry out the simplest tasks of everyday life.
In the U.S., far more people suffer from Alzheimer's. According to the Alzheimer's Association, 5.4 million Americans have Alzheimer's and by 2050 that number is expected to double. Alzheimer's disease is currently the sixth-leading cause of death, according to the CDC.
What do you think about the awareness campaign?
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