HealthPop
By

David W Freeman /

CBS News/ November 12, 2010, 5:18 PM

Cigarette Warning Labels: Brazil's More Shocking than Ours (PICTURES)

Brazil, cigarette, 4x3

Tobacco Labelling Resource Centre

(CBS) When it comes to graphic cigarette warning labels, the U.S. is late to the game.

PICTURES: Terrifying Cigarette Labels from Brazil

Other countries have long required cigarette packages to bear images showing smoking's horrific effects on the body.

And some are a bit more disturbing than the corpses and diseased lungs featured in the warning labels just released by the FDA . Those labels have outraged some, including quite a few who have posted comments on the CBS News website.


Brazil's cigarette warning labels are among the world's most graphic. They include images of dead babies, scarred corpses, and a gangrenous foot.

Yuck.

But Dr. David Hammond, professor of health studies at the University of Waterloo and an expert on cigarette warning labels, says Brazil's labels are powerful deterrents to smoking. Statistics seem to back him up: according to a Brazilian government website, smoking among adults in Brazil dropped from 35 percent in 1989 to 22 percent in 2003.

So he's not just blowing smoke.

PICTURES: Terrifying Cigarette Labels from Brazil

© 2010 CBS Interactive Inc. All Rights Reserved.
4 Comments Add a Comment
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ouchitatom says:
Being a member of a native american nation that sells tobacco products. I can testify that if you sat ten cancer victims in the lobbies of tobacco outlets? The customers would ignore them and walk right to thier favourite brand.If the most respected evangelist innthis nation stood outside the doors of our casinos to deter gambling. ( out of 10 people would just step ariound him or her and continue straight to the slot machines.People are creatures of habit and wanting. Pictures and sermons willnot change that now or in the future.
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soshljustic says:
So bullying did not stop at the playground, it veeed off into the Market Place and is seated at the discretion of and discrimination of those that have the mob brain in deciding which behaviors are most unhealthy as compares those that are least unhealthy.
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shiteatcbs says:
Bestgore has the best Brazilian warning labels
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Rtbr says:
David, I am glad that you have added your name to this news feed. Could you share as well your goals and intent behind your efforts. Just a thought, perhaps I am mistaken!............


Definitions of sensationalism on the Web:

subject matter that is calculated to excite and please vulgar tastes
the journalistic use of subject matter that appeals to vulgar tastes; "the tabloids relied on sensationalism to maintain their circulation"
sensualism: (philosophy) the ethical doctrine that feeling is the only criterion for what is good
empiricism: (philosophy) the doctrine that knowledge derives from experience
wordnetweb.princeton.edu/perl/webwn

Sensationalism is a manner of over-hyping events, being deliberately controversial, loud, or acting to obtain attention. It is also a form of theatre.
en.wikipedia.org/wiki/Sensationalism
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