August 10, 2010 10:10 AM

Pop-Tarts Opens Restaurant: 4 Crazy Treats on the Menu

By
Neil Katz
Topics
News ,
Food and Drink

People peer in the window of the Pop-Tarts World store, Monday, Aug. 9, 2010, in New York's Times Square.

People peer in the window of the Pop-Tarts World store, Monday, Aug. 9, 2010, in New York's Times Square. (AP Photo/Richard Drew)


(CBS) It might not be the healthiest breakfast choice you can make, but for those hungering for a Pop-Tart and roaming the streets of New York City, your prayers have been answered.

The iconic toasted confection opened a flagship store and cafe in Times Square Tuesday.

According to the New York Times, Kellogg's, the company that has made Pop-Tarts since the late 1960s, is renting a 3,200-square-foot space until January, at which point they will consider whether New York needs a permanent tart-aria.

What's on the menu at the new outpost?

According to the New York Times, the menu includes:

1. Fluffer Butter, marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries
2. Sticky Cinna Munchies, cinnamon rolls topped with cream-cheese icing and chunks of Pop-Tarts cinnamon-roll variety
3. Ants on a Log: celery, peanut butter and chunks of the Wild Grape version
4. Pop-Tarts Sushi, three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up.


Kellogg's is still getting back to us on the calorie counts for the new items, but you can get a sense of things from a standard blueberry pop-tart which contains 210 calories and 5 grams of fat.

That may not sound great, but surprisingly it stacks up well to other common chain restaurant breakfast items like a Dunkin Donuts bagel with cream cheese (470 calories and 17.5 grams of fat) or a Starbucks blueberry muffin (380 calories and 19 grams of fat).

Of course, eating two Pop-Tarts with marshmallow spread in the middle might be a totally different ball game.





Add a Comment See all 13 Comments
by famca August 10, 2010 5:06 PM EDT
PopTarts with M&Ms beween. Need something to stick that together. Honey? Hey, that'd make it organic.
Reply to this comment
by famca August 10, 2010 5:00 PM EDT
Two PopTarts with Marshmallow in between. What a great idea! Guess what the kids will be taking to school in the Fall.

Some other ideas: PopTarts with Gummy Bears sandwiched in beteen. Or maybe some jelly. Or peanut butter. The list is endless.

Thanks Kellogs. Meal time will sure never be boring again!
Reply to this comment
by bundye August 10, 2010 1:49 PM EDT
I guess anything goes!
Reply to this comment
by Gianna_NY August 10, 2010 1:22 PM EDT
I'm sure they don't expect everyone to be regulars. I mean, people aren't actually going to go EVERY DAY!!!
Reply to this comment
by famca August 10, 2010 5:03 PM EDT
Of course not. I don't live nearby and don't plan to visit, but I can make these at home. Delicious!
by Virginia_NY August 10, 2010 1:15 PM EDT
Stupidest idea ever. They'll get all of the tourists - the same ones who will pay $15/lb. for M&Ms at M&M WORLD in Times Square.
Reply to this comment
by Lawson-TN August 10, 2010 5:00 PM EDT
For the record, its $13.99 a lb for M&Ms (says the stupid tourist who bought two lbs on Friday night)
by lola-bell August 10, 2010 12:19 PM EDT
this is a terrible idea! i understand there r people out there who like pop tarts, but a restaurant! come on people this is ridiculous. not only are poptarts full of unhealthy calores they r ladened with unhealthy amounts of suger(about 14g per tart!) then we wonder why children are becoming obese. BAD IDEA!
Reply to this comment
by midwestmind August 10, 2010 12:02 PM EDT
I want to see the lunch menu. I think Bacon, Lettuce, and Tomato on a Cherry Pop Tart would be AWESOME!
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by mswolfestock August 10, 2010 1:03 PM EDT
LOL!! What about the dinner menu - maybe Pop Tart Cabbage Rolls or Pop Tarts Smothered in Country Style Gravy . . . . . . oops. I think I have to puke now.
by Wondering53 August 10, 2010 11:10 AM EDT
Ridiculous! Not only is eating this unhealthy, now your going to pay alot more for it! There is an idiot born every day!!
Reply to this comment
by rf35 August 10, 2010 11:09 AM EDT
And people wonder why more and more Americans are becoming obese.
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by mswolfestock August 10, 2010 11:02 AM EDT
I don't know when I've heard of anything quite so disgusting as these Pop Tart "breakfast menu items." Kellogg's should be ashamed. They want you to believe that their cereals are "nutritious," and "good for you," and then they give you Pop Tarts with marshmallow cream. What hypocrites.
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