Study: Ovulating Women Buy Sexier Clothes to Catch a Man

Is she thinking about buying new clothes? (istockphoto)

(CBS) Victoria's Secret listen up! Ovulating women unconsciously buy sexier clothes in order to catch a mate at just the right time.

That's according to new research from the University of Minnesota's Carlson School of Management.

"The desire for women at peak fertility to unconsciously choose products that enhance appearance is driven by a desire to outdo attractive rival women," says Kristina Durante, a post-doctoral fellow at the Carlson School, in a statement. "If you look more desirable than your competition, you are more likely to stand out."

The findings are a bit quirky because they found that ovulating women only seem to compete against women who are pretty and close.

In the study, researchers showed participants photographs of attractive and unattractive women and told them some lived nearby and others lived 1000 miles away.

They then asked them to pick out clothing they would like to purchase.

"We found that, when ovulating, women chose sexier fashion products when thinking about other attractive, local but not distant women," says Durante. "If you are in New York, a woman who lives in LA isn't going to be seen as competition."

The study, done by business researchers, not doctors, could have big implications for retailers.

[bodfashion]

yes,i think so.the clothes can make the possibility of the success.but for most of poeple,they can't afford to the name brand clothes.but i think maybe they have another way to solve this problem, i recommended by our friend this website: www.bodfashion.com, the clothes are of top quanlity but reasonable price.you can dress yourself with little money. go and see them!

[patycool]

Women do the choosing [of mates] but in order to enable them to choose, they need a good number of suitors to select from...By the way I found a website that give you prizes for your opinions and 4 play games here is the topic about this: http://opinion.ezwingame.com/topics/does-ovulation-hormones-make-women-want-clingy-clothes

[supervlad666]

Wow, before I read that the study was showing women pictures, I thought maybe the study actually gave women unfettered access to credit cards and malls every day for a month to see when they bought the sexiest clothing.

My wife has been taking that study for years.

[palm_beach_florida]

When they are ready they don't need new clothes to find a mate,
the ladies know right where to go to get a blue-blood bloodline.

It's not about the footage, it's about the footage.

I have never met a quality lady that did not know what she was looking for.

You heard of the expression, "The Clothes don't make the man"?

Well, the same thing goes for an exceptional woman.