- Text
Forever 21 Maternity Line Debuts in States With High Teen Pregnancy Rates
Forever 21's Love 21 Maternity Line.
(Credit: CBS)The Los Angeles-based company's decision to sell stylish and affordable pregnancy wear may actually make sense for some, since most expecting mothers don't want to shed loads of cash on clothes they will wear for only a few months.
But the idea of selling maternity clothes in a store with a young target market is raising a few eyebrows.
The line, called Love 21 Maternity, includes moderately priced items like $8.80 jeans and $19.80 cardigans, and is currently available in Arizona, Alaska, California, Utah and Texas - five states with high rates of teen pregnancy, according to a January 2010 report prepared by the National Campaign to Prevent Teen Pregnancy.
The company's executive vice president, Larry Meyer, said in a statement, obtained by CNN, Monday that the maternity line is not marketed specifically to pregnant teenagers.
"Forever 21 did not create, design or distribute Love 21 Maternity to target, or appeal specifically to pregnant teens. Any relationship between teen pregnancy rates and the locations of our stores is unintentional," the statement said
Originally called Fashion 21, Forever 21 was founded in 1984 by South Korean immigrant Don Chang. His fast-growing, moderately priced clothing chain is known for replenishing merchandise quickly to keep up with ever-changing fashion trends. It attracts many under-21 customers.
So what do you, the parents of teens, think about this? Is it appropriate for Forever 21 to sell maternity clothes? You can keep the didscussion going in our comments section.
- Teen's Facebook Sex Scam
- The Best Pregnancy Tests
- Cyberbullying Continued After Teen's Death
- Eight Delicious Foods That Help Fight Belly Fat
- Which Yogurts Are Healthiest?
- How Long Foods Stay Fresh In Fridge
- Perks of Five-Hour Energy Put to Test
- "Designer Babies" Ethical?
- Could Protein Shakes Harm Your Health?
- Ten Healthiest Fast Food Chains
- Best Sleep Positions To Rid Aches, Pains
- Best Low-Tech Cell Phones Suitable for Seniors
- Can Exercise Make You Gain Weight?
- Electronic Cigarettes: Are They Safe?
- Best Places To Retire
- How to Stop a Cold Before It Takes Hold
- Countertop Makeover In A Paint Can
- How the major stock indexes fared on Thursday
- AP Top Extended Financial Headlines At 4:49 p.m. EST
- LinkedIn doubles revenue, beats growth estimates
- New Pentagon rules revive women-in-combat debate
on Facebook
- Adele opens up about vocal cord surgery
- Mo. teen gets life in prison for murder of 9-year-old girl
- "American Idol": Jim Carrey's daughter out, and then disaster
on CBS News
