Crossroads
By

Jan Crawford /

CBS News/ January 27, 2010, 12:18 PM

Tebow Ad: No Debate on Abortion

The uproar over Tim Tebow's Super Bowl ad with his mother, who is expected to talk about how she ignored medical advice to have an abortion when she had complications during her pregnancy, shows the underlying hypocrisy in the so-called abortion "debate": There can be no debate, no conversation at all.

A simple ad with the theme "Celebrate Family, Celebrate Life" has now been deemed by the National Organization for Women "extraordinarily offensive and demeaning." The Women's Media Center says an ad that uses sports to "divide rather than unite has no place in the biggest national sports event of the year."

The groups are demanding that CBS pull the ad, which is paid for by the conservative Christian group Focus on the Family. CBS is defending its decision and says it has changed its mind about airing advocacy ads, which it had rejected in the past.

In the ad, Pam Tebow is expected to talk about how she decided to ignore doctors' advice to abort her fifth child when she suffered complications during a 1987 mission trip to the Philippines. Tim Tebow, a beloved figure in Florida and around the country, told reporters this week he was happy to do the ad, because "that's the reason I'm here, because my mom was a very courageous woman."

In my circles, Tebow, of course, is best known for crying on the sidelines during the SEC Championship Game, when my Alabama Crimson Tide whipped up on his Florida Gators. But the 2007 Heisman Trophy-winning quarterback also is well known for wearing, in every football game, eye black that's inscribed with Bible verse citations. The Bible verses on his eye black are the most often searched item on Google after a Florida game.

Tebow's an outspoken Christian, and he's continually irking critics who don't like seeing him take his "religious faith onto the playing field" and who've slammed his "far-right theology" and "exclusionary" religious beliefs.

But talking about your religious beliefs in public apparently is nothing compared to talking about abortion.

According to the women's rights groups, Pam Tebow shouldn't be able to talk about her choice. They won't even allow the discussion. And that shows just how much the issue of abortion has been taken out of public discourse. Because of the Supreme Court's ruling in Roe v. Wade, you can't even talk about it. That point of view is not allowed to exist.

There are any number of reasons why that's stunning—to silence discussion of society's most contentious issue, one that produces the most deeply held beliefs and passions. Just to put it in context, though, consider this: It's not okay to "Celebrate Life," but apparently no one seems to have a problem with ads that glorify death.

I watch a lot of football, usually with my four children, who are under the ages of 13. You want me to talk about "extraordinarily offensive?" Extraordinarily offensive?

The promos that networks air during games—or even during shows like Amazing Race—for their upcoming crime shows are "extraordinarily offensive." (Amazing Race is my family's favorite, but you can see the same standards—or lack of standards—on every network.)

Week after week, in the middle of the so-called "family hours," I am covering up my kids faces and singing "don't watch, don't watch" as some promotional advertisement for an upcoming crime show airs picturing a dead woman, her face smashed on the ground, with a knife in her back. Or an ashen corpse with bulging eyeballs and blood trickling out of its skull. And remember, these ads are airing not at 10 p.m., when the shows air, but at 5 p.m. or at 8:15 p.m.

The networks are rife with these grotesquely violent ads for their crime series (and also for gory video games), and you may not even notice them—until you start watching television with kids under 13.

One of my daughters has started to chant, when these bloody ads appear, "that's just a whole lot of makeup. Just makeup. Just make up."

But there's no outrage over these ads that glorify death and violence, that depict women brutalized by crazed psychopaths on the run. No uproar. That's reserved, instead, for ads that "Celebrate Life," while images of guts and gore continue to seep into our living rooms without protest.

Here's the great irony of all this: Whether or not the "Celebrate Life" ad ever sees the light of day, the women's groups that made it an issue have played right into Focus on the Family's focus. They've gotten the abortion debate out in the public.
© 2010 CBS Interactive Inc. All Rights Reserved.
  • Jan Crawford On Twitter »

    Jan Crawford is CBS News Chief Political and Legal Correspondent. She is from "Crossroads," Alabama.

107 Comments Add a Comment
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wendkc says:
I was a little offended after the news portion that aired after the Superbowl about this add. It did not even begin to measure up to all of the hype from the pro-abortion side of the issue. I am grateful that CBS would allow Focus On The Family to run their add. Pro-abortion groups make it easy for women to find their way to them. It is however not so easy to find a group that will allow you to know what all of your options are and offer love and support!
I have been to Planned Parenthood, even though I would never consider ending a life. I did not know where else to go! Their views are pushed upon you and what else is a scared young woman who has no one to turn to supposed to do? Thank you for allowing women the opportunity to explore ALL of their options while being loved upon by women who know what they are facing.
Babies are not a punishment!!! They are a gift from God and if you don't want that gift at least allow another family to share in your gift.
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bradsmom39 says:
Had CBS not assisted in making this commercial with Focus on the Family and given equal consideration to opposing views, MOST people wouldn't have said anything about it. But that isn't what happen. CBS created this situation in order to draw attention to itself. That said, my family and many friends will not be watching the Super Bowl at all, but rather watching some good movies and catching the highlights later. I can't imagine we are alone in our decision either. Maybe if the advertisers loss enough money, TV stations in general, will think twice before endorsing controversial and political issues in the quest of greed and the almighty dollar!
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cidaia replies:
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Maybe they just couldn't find anyone who was proud to have had an abortion.
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cbs343 says:
thank you CBS
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likeitbe says:
This is typical of the left. They champion "free speech" unless they don't agree with what is being said. God forbid anyone should attempt to muzzle NOW,
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likeitbe says:
This is typical of the left. They champion "free speech" unless they don't agree with what is being said. God forbid anyone should attempt to muzzle NOW,
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thowelliv says:
The entire premise is highly suspect. Abortion has been illegal in the Philippines since 1930. The sentence for abortion is 6 years in prison; so, it is extremely unlikely that the doctor even recommended abortion.

CBS changed its policy and it has every right to do so. However, I am sure there are a number of shareholders that will be dropping their stock as soon as this 'ad' airs. It isn't really wise to associate one's company with this type of 'advertising' no matter which side of the issue the commercial falls. The problem is only compounded when it is well known that Tebow's pastor agrees with Pat Robertson's opinions on Haiti.

There was no logical business reason for CBS to take this on. There is no shortage of corporations willing to pay for a television spot during the Superbowl. As a result, this is a clear ideological move on the part of the policy makers at CBS. The backlash will be spectacular. If you have CBS stock and plan to hold onto it, be ready to short your stock.
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nunyaz2 says:
I was trying to locate your bio as I wondered why your opinion mattered over say... the homeless man on the corner, yet he doesn't get space on a CBS blog? I have come to the conclusion that the homeless man's thoughts are probably more valuable than your self righteous, overly stuffed, opinion of yourself. If you care what's being shown during the dinner hour- go do something about it. That has nothing to do with the other. One has to do with censorship, the other-- false or misleading statements.
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LynneMost says:
I'm glad CBS has changed their policy, regardless of the motive, because as Jan has so aptly noted, there is a fundamental hypocrisy when so-called women's advocacy groups try to censure those that disagrees with their ideology. With recent polls showing 51% of Americans holding a pro-life viewpoint (http://www.gallup.com/poll/118399/More-Americans-Pro-Life-Than-Pro-Choice-First-Time.aspx), we ought to be encouraging open conversations, discussions and debate in all forums.

As long as I'm on the topic, for a long time I've thought that NOW and her descendants are stuck in the "free sex - no consequences" paradigm of the 60s and in many ways have refused to grow up. For those of us who have, these groups are no longer relevant or wanted. It has become more and more obvious that their leadership (and followers) only support the women who fall in lock-step with their views.
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flaed400 says:
I may agree or disagree with another persons choice or opinion, but I cannot agree with removing that persons right to their choices or opinions. The rest of the world is not a failure to be you, me, or anyone else for that matter.
CBS and the Superbowl are entitled to their choices and opinions as well, but when deciding issuses such as ads to approve or disapprove a double standard confuses and will alter opinions of their viewers - not a good place to be when the viewers are your business. No win situation CBS - step away and leave the debate alone is MY opinion, for what it's worth.
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thedoll50 says:
Just think - If every mother of every woman who belongs to the National Organization of Women had chosen abortion, there would be no National Organization of Women. So their mothers chose life.
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