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Econwatch
July 16, 2009 7:20 PM

Crocs Lays Off A Third of Employees

By
Katie Couric
Topics
Employment
Swear by them or swear at them, it's impossible to be neutral about Crocs.

Even celebrities have trouble making these shoes cool, hip or good looking – no matter how cool, hip or good looking the celebrities are.

As the economy boomed so did Crocs, 100 million pairs were sold in the past seven years. But now, there's a stunning reversal from a $168-million profit in 2007 to a $185-million loss in 2008, leaving the company with serious debt. Crocs has given 2,000 employees - a third of its work force - their walking papers.

So will they go the way of the earth shoe, mood ring and pet rock? Or will Croc-craving fans come to the rescue?

To watch Katie Couric's complete report, click below:


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Add a Comment
by cutlerdevil July 21, 2009 12:12 AM EDT
Nice reporting K-D. I love one sided pieces. The child interviews were the most riveting. I'm sure Crocs appreciates the publicity.
Reply to this comment
by midlife55 July 16, 2009 9:10 PM EDT
Pet rocks, Mood rings and Crocs should all rightly be grouped as flash in the pan fads, however you erred including Eath Shoes. I bought them for 10 years and a slightly modified version is still available (at $200 to $400). Also the picture shown was not an original earth shoe. It looked like a Hush Puppie or "Chuka" boot. Earth shoes were the MOST durable and comfortable shoes I have ever owned!
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