Dow
     -89.23
12801.23
-0.69%
 |
S&P 500
     -9.31
1342.64
-0.69%
 |
Wil 5K
     -108.90
14000.51
-0.77%
 |
Nasdaq
     -23.35
2903.88
-0.80%
 |
EAFE
     -1.03
53.27
-1.90%
 |
OPEC Oil
     +1.09
116.27
+0.95%
 |
10Y Yield
     +0.01
2.01
+0.42%
Econwatch
March 15, 2010 10:27 AM

Camel Cigarette Ads Score Big with Teen Girls

By
Daniel Carty
Topics
In The News

An ad campaign for Camel No. 9 cigarettes scored high marks with a curious demographic - teen girls.

According to a study in the medical journal Pediatrics, and reported on by the USA Today, Camel ads in magazines like Vogue, Cosmopolitan and Glamour were popular with girls age 12 to 16.

Camel launched its No. 9 cigarette in 2007 and ran promotional giveaways which included flavored lip balm, cell phone jewelry, purses and wristbands, the study said.

Since 1998, tobacco companies have agreed not to target children with their advertising. The cigarette's maker, R.J. Reynolds, insists the campaign abided by that agreement, citing the fact that 85 percent of those magazines' readers were over 18.

The study, published Monday, consisted of interviews with 1,063 adolescents.

According to the data, 22 percent of teen girls listed the Camel ads as their favorite in 2008, a year after the campaign was launched. That figure was double the number of girls who favored camel in four previous interviews and suggests the new ads were responsible for the increased approval rating.

The study suggests there's a link between being able to remember cigarette ads and smoking - non-smoking kids who can recall ads are 50 percent more likely to take up the habit.

Boys' attitudes toward the ads weren't affected by Camel's campaign, according to the study.

David Howard, a spokesman for R.J. Reynolds, said the cigarette maker pulled print ads in 2008.



Add a Comment See all 27 Comments
by magnumdr March 17, 2010 2:54 AM EDT
Lets ban smoking and drinking and everytiing that might get us sick. Im all for this type of Government control over all of us. I also think that our Government should cater to all illegal aliens here. It would also be a good idea for our Government to stay out of our personal lives and start trying to fix the real problems in America, like jobs, people loosing their homes, and the debt of America today. Stay out of all of our personal lives and dont take away the freedom to choose. We are getting to close to being controlled by our Government in to many ways. I think that the Government likes to keep us all under their control and it is not good for our personal freedoms.
Reply to this comment
by magnumdr March 17, 2010 2:53 AM EDT
Lets ban smoking and drinking and everytiing that might get us sick. Im all for this type of Government control over all of us. I also think that our Government should cater to all illegal aliens here. It would also be a good idea for our Government to stay out of our personal lives and start trying to fix the real problems in America, like jobs, people loosing their homes, and the debt of America today. Stay out of all of our personal lives and dont take away the freedom to choose. We are getting to close to being controlled by our Government in to many ways. I think that the Government likes to keep us all under their control and it is not good for our personal freedoms.
Reply to this comment
by steven_rodgers March 15, 2010 8:08 PM EDT
i do not smoke, nor have I ever, but The propaganda being pushed around, and the way people over react to Smoking makes me want to start. I am sick and tired of people wanting to ban smoking.
It's NOT the TOBACCO, it's the chemicals they put in it. So how about focus on the problem and not the scapegoat. Tobacco has been used for hundreds of years ( if not longer ). Everyone from Europeans to Native Americans ( you know, those guys everyone like to fantasize about as being Spiritual, and one with nature...)
If you want to stop the over use of harmful chemicals in Tobacco products, then by all means, but I am sick of this anti-smoking BS propaganda that is being shoved down societies throat. I live in LA, where if you light up 100 feet from some self righteous DBag, he's screaming and calling you a murderer and Nazi. But then he'll turn around and sit for an hour in bumper to bumper traffic, without saying a word ( if you fail to see the humor in that, your not thinking ). Most of the people out here who want to ban smoking, turn around and light up a joint. What do you think will happen if/when Pot is made legal nation wide ( not just this state thing that's going on, which has opened up a whole other can of worms). That's right, The same people that make those evil cigarettes, will be rolling out cartons of pre rolled joints at 7-11, and they will put the SAME chemicals they put in Tobacco in Marijuana.
So shut up with "Tobacco is evil" No, it's not. Tobacco is a plant, same as marijuana. It's the Chemicals they put in them that are harmful. Do something about THAT, and leave the plant alone. - and stop buying into all the scare tactic BS. Half of those "studies" are false, and contain manipulated data. Your NOT going to get Lung cancer, bc the guy in the house next to you smokes. stop being sheep and think for your selves.
Reply to this comment
by Empire-George- March 15, 2010 3:55 PM EDT
by rightbehind March 15, 2010 3:19 PM EDT

Ewe! Smoking stinks!
_________

not these, they are light and luscious, in a chokey kind of way....LOL
Reply to this comment
by Brokennews March 15, 2010 3:52 PM EDT
I remember the old saying of "If she smokes, she pokes."

Probably just as accurate today.
Reply to this comment
by fleabag75 March 15, 2010 3:46 PM EDT
And we're supposed to try and provide college educations for these idiots??? People, people,,,, save your money! If this doesn't show you what a waste school levy money is, nothing will. You'd think in an intelligent society, after all this time and looking at costs, you would think cigarettes would be a thing of the past. God help us!
Reply to this comment
by m0u5y March 15, 2010 3:36 PM EDT
You people who fall for this trash are either ignorant or insane. But, regardless, someone has to protect those who can't protect themselves. You would do the same for a mentally handicapped person, right?
Reply to this comment
by brianbwb2011 March 15, 2010 3:26 PM EDT
It is ironic that the greatest contributions to the history of American television, the "golden age" as it was known, was sponsored by tobacco.

Cronkite, Serling, Hitchcock, Gleason, Sullivan, Desilu, all the great writers, actors, and other performers that made history, did so because the long term sponsorship by tobacco afforded the opportunity to develop new ideas.

It is noteworthy that the decline in the quality of American mass media closely tracks the banning of tobacco ads.

As for Camels, the only cigarette nastier is the French "Gaulloise", even the Chinese in Beijing smoke better.
Reply to this comment
by rightbehind March 15, 2010 3:19 PM EDT
Ewe! Smoking stinks!
Reply to this comment
by Lawyers-Guns-n-Money-01 March 15, 2010 6:01 PM EDT
Only if your olfactory lobes are in working order...and depending what you smoke.
by djberson March 15, 2010 2:27 PM EDT
Hey, let's find a new way to complain about the tobacco industry. You know what? Gambling is bad, and there is advertising for casinos. Drinking is bad and there is advertising for beer. McDonalds is bad and they advertise to KIDS! How about this... comsumers use your head when purchasing, and then the presence of tobacco in society will have no effect on you.
Reply to this comment
by tonysolliday March 15, 2010 6:25 PM EDT
Hamsterattack - Don't think that Casino's and Booze intentionally target minors?... think again. Just as un-obvious as this Camel add is the gaming and Alcohol industries targets our youth in ways that aren't so obvious at first. Like smoking (or all industries for that matter) they are relying on the next generation to replace the aging baby boomers.
See all 27 Comments
.

Follow Econwatch

Scroll Left
Scroll Right More »
CBS News on Facebook
  • Building You a Better Morning

  • CBS This Morning

    "CBS This Morning," anchored by Charlie Rose, Gayle King and Erica Hill, airs weekdays from 7 to 9 a.m. ET and at the same time in other time zones.
    Learn more...