Political Hotsheet
By

Sarah B. Boxer /

CBS News/ May 18, 2012, 10:12 AM

Romney makes first general election ad buy

(CBS News) Mitt Romney today released his first television ad of the 2012 general election.

In the commercial, which is reportedly set to run in Iowa, North Carolina, Ohio, and Virginia, the Romney campaign lays out what he would do on his first day in office. The ad says on Day One, Romney will approve the Keystone pipeline, work on tax cuts and regulations, and start measures to replace the Affordable Healthcare Act, which is referred to in the ad as "Obamacare." Romney told reporters on Thursday that the ad would be "positive."

The campaign released the ad in both English and Spanish. The ads in both languages are 30 seconds and identical to each other.

A Democratic strategist in Ohio says he's perplexed as to why Romney would be running Spanish language ads in those states, specifically, where he says its a "throwaway." Speaking on condition of anonymity, he said that the Hispanic vote in Ohio is not nearly as significant as a state like Florida, so there's "no real relevance" in running it in the Buckeye State, except to show that the campaign is trying to show that they care about Hispanic voters in general.

In Florida, the Romney and Obama campaigns do have very different strategies for courting the Hispanic vote. The Romney campaign says that their plan is to release ads - similarly to today's - that are identical in English and Spanish. Their advisers argue that releasing ads that are not exactly the same in both languages would send mixed messages, when really, they are solely focused on the economy. The Obama campaign plans to do the opposite - courting voters in different demographics and parts of the state, "custom tailoring" their commercials and press releases in different languages.

© 2012 CBS Interactive Inc. All Rights Reserved.
27 Comments Add a Comment
linkicon reporticon emailicon
adrienne4newkirk says:
Even you Mr. Romney must hate the TV ads you help to promote. Oh what
outrageously false claims by the Republicans. Who are nothing if not race-bating fools. They love their typical total lie campaigns against our Black President. Obama is being fraudulently being misrepresented, and smeared around the clock by hate filled TV Ads by Karl Rove.
reply
linkicon reporticon emailicon
adrienne4newkirk says:
The Republican Party is all for going backwards. Back to Plymouth Rock and the Pilgrams.

Mormon potential President elect Romney could ruin the separation of church and state like George W. Bush ruined our countrys international friendships and partners.
reply
nygurl1 replies:
linkicon reporticon emailicon
Amen!
linkicon reporticon emailicon
unclebernies says:
The first day after the election he will be asking himself what went wrong.
reply
linkicon reporticon emailicon
Ourdoc1 says:
So he admits on his first day, he would spend it wasting time trying to do things he doesn't have the power to do......

Sorry bub, you would find out just what Obama has been going through. You would get NOTHING.
reply
linkicon reporticon emailicon
occupy_cbs says:
nomore: "I think it's safe to say, if you saw the specifics you would be against it regardless".



Actually bubba, it willard romney would finally announce the specifics to his elimination of tax deductions and tax loopholes, it would ostracize him from many, many more voters.

Like I said, all willard has is blah...blah...blah...political rhetoric without any specifics, which just means it's MORE OF THE SAME failed republican policies like the busheviks, and absolutely nothing to replace the PPACA with at all.
reply
linkicon reporticon emailicon
occupy_cbs says:
perish: "Romney is Texas."




Great!

With the exception of a few economic basket-cases like mississippi, texas is way ahead of the pack in the race to the bottom.

I'm so glad you want to tie willard romney to these texas statistics:

1. texas leads the nation in the percentage of its population without health insurance.

2. Only one state covered a smaller share of its poor population with Medicaid.

3. It's also number 1 in the percentage of children who lack insurance.

4. texas ranks dead last in the number of women who receive early prenatal care

5. It has the sixth highest rate of infectious diseases in America

6. It ranked 35th in the share of its children being immunized

7. Those numbers shouldn't come as a surprise - texas had the ninth lowest level of health care spending per person

8. texas ranked 36th in the nation in terms of its high school graduation rate

9. texas ranked 36th in the nation in terms of its high school graduation rate

10. But look on the bright side, texas ranks #1 in teenage births!
reply
fedup12 replies:
linkicon reporticon emailicon
Well if you have to be 1 in something you might as well be 1 in that. Wait what...
nygurl1 replies:
linkicon reporticon emailicon
I think 9 was supposed to be 16% got to college. They have almost as many colleges as hospitals! That may be a graduation rate. Don't remember any more.
I wonder what we'd have to do to dump them?
Hmm maybe nothing. Mother Nature is doing a pretty good job.
Did you know the center of Tx, San Antonio area, is BELOW sea level?
linkicon reporticon emailicon
qyeteye says:
Its not what they tell you - its what they don't tell you.

Its called propaganda. Repeat a lie often enough and people beaten with it accept it as truth.

Romney for President, Romney for President, Romney...
reply
linkicon reporticon emailicon
msfit32 says:
Great advertising!

I LOVE the positive message and vision for our future as opposed to hate-filled character assassination of the Obama campaign.

I voted for Hope and Change in 2008 and voting for Hope and Change again in 2012!!

Go Romney :) !!
reply
occupy_cbs replies:
linkicon reporticon emailicon
misfit: "hate-filled character assassination"



Sure bubba, telling the American people the truth about romney's years at bain capital as corporate raider sucking the life and money out of corporations, leaving dead carcasses while ruining lives and companies, and then sticking the U.S. taxpayers with the bill for the pensions they robbed, is hardly character assassination -- just telling the truth!
WHAT-IS-HE-SMOKING replies:
linkicon reporticon emailicon
Great Propaganda!!

I JUST LOVED the message of giving more tax cuts and nothing about how that was going to be offset.

I voted for the republicans for over 30 years and with what they have done since Bush2, and what they have to offer now, never again.

GO OBAMA!!!!
linkicon reporticon emailicon
diamruby says:
Mitt is a liar & hides behind his cult Mormon church where he learned to lie to get people into the cult for their money. If elected president he will do nothing but take America down at the expense of the working class people. He has his ad in Spanish because the Mormons are all for the illegals & account for most of their members, they just published a spanish edition of the Book of Mormon, & are protecting the illegals in Utah & Idaho from the law.
reply
linkicon reporticon emailicon
KansasCity-2012 says:
The Keystone pipeline construction and operation will never bring down the price of gasoline.

Getting the international commodities exchange to change from Euro's to US Dollars for oil purchases will. When we started the second war in the Bush administration in Iraq, we sealed our fate and upset the OPEC of the Mideast enough to stop accepting payments for oil in US Dollars. The demand for US Dollars went down and oil went up as demand for Euro's went up. Fewer countries keep exchanging their currency for US Dollars simply because Romney does want war with Iran and those countries know that under such a scenario, there will be no motivation for OPEC to revert back to accepting US Dollars.
reply
occupy_cbs replies:
linkicon reporticon emailicon
KansasCity-2012: "Getting the international commodities exchange to change from Euro's to US Dollars for oil purchases will."



Hmmmmm......since most of the oil features contracts are negotiated on the NYMEX (New York Merchantile Exchange) and the contracts-negotiated in dollars are used in the benchmark pricing of the oil, it is still in U.S. dollars, despite countries like Iran trying to change it.
See all 27 Comments
Scroll Left Scroll Right