Obama campaign makes first, "tiny" ad buy

By: Norah O'Donnell
Topics: Campaign 2012

President Barack Obama speaks to supporters during a campaign fundraiser at Navy Pier April 14, 2011 in Chicago, Illinois.

(Credit: Scott Olson/Getty Images)

The Obama campaign has made its first ad buy, albeit a "tiny" one.

A senior Obama 2012 campaign aide says the buy is intended more as a test to see if people will sign up with the campaign than as a full-blown television spot.

Two different ads, part of the same ad buy, will air nationally on satellite.

The ads are after the jump.

First ad:

I'm Barack Obama and I approve this message. I need you to do me a favor - it'll only take a minute. The 2012 campaign is underway, and the outcome will depend not on what I do, but on what you do. Starting right now, call the number on your screen or visit JoinObama.com to help build our campaign in your community. It's up to you to fight for the values we all share. Don't sit this one out.

Watch the ad.

Second ad:

It starts with one person making a decision -- that things need to change, and they're going to help change them. That person finds another person who shares their values. They go out and find a few more -- and before long, neighborhoods come together. Communities organize. A movement builds. It all starts with you, making a decision to get involved -- because we've got so much more to do. Call the number on your screen or visit JoinObama.com to let me know you're in.

Watch the ad.

Norah O'Donnell
Norah O'Donnell is CBS News' Chief White House Correspondent
Follow on Twitter »

6 Comments +

Add a Comment


by OregonStorm November 29, 2011 12:06 PM EST: He has more "CHANGE" in mind. That's what's gotten him into trouble, most of the electorate does NOT like his "change", nor has any "hope" that anything he would do in the future would be any different. He keeps doing the same things over and over looking for a different result. I believe that's the definition of insanity.

And for duncansonandrew, it is the media who is focusing on such twaddle and mostly on one candidate. I shall pay some attention to the MSM when I see that they can be "equal opportunity savagers" of politicians.; Reply to this comment


by bublnet November 29, 2011 12:41 AM EST: What do you mean tiny add. He's been campaigning on taxpayers dollars for weeks now. He is in more "swing" states that the GOP candidates...he's going to wear Airforce 1 out.; Reply to this comment


by duncansonandrew November 29, 2011 12:15 AM EST: Mitt Romney is getting his share of free publicity:

http://www.mittvmitt.com; Reply to this comment


by boergirl65 November 28, 2011 11:08 PM EST: "So much more to do.." My God, what else is he going to do? Hasn't he done enough?; Reply to this comment

by VictorAshesLoveChild November 28, 2011 9:45 PM EST

Was there going to be an election in 2012? Gee, you'd think the Republicans would be trying to put up some candidates by now.

BWAHAHAHAHAHAAAAAAAA

Reply to this comment


by duncansonandrew November 29, 2011 12:09 AM EST: Are there any good GOP candidates?

More time is spent talking about their sexual abusing, mistresses, prostitutes and secretaries. I gives one the impression that Congress is made up of a bunch of dumb Sarah Palin types who don't take care of the job at hand, take money under the table from lobbists and PR firms financially supported by the American Heritage Institute.