"The One"

By: Vaughn Ververs
Topics: Advertising

The McCain campaign isn't letting go of the "celebrity" theme they've launched to try and define (or at least get under the skin of) Barack Obama. They're up with a new Web ad called, "The One," which hits on the "messiah" narrative – in the same vein as this London Times column that got widespread attention during Obama's European trip last week.

The new ad opens with a deep-voiced narrator intoning, "it shall be known that in 2008, the world will be blessed. They will call him 'The One.'" The ad splices in a series of quotes from Obama throughout the campaign, including one where Obama talks about the light that will shine down upon voters as an epiphany (that one was a poke back at Hillary Clinton during the primaries). The ad end with this line: "Barack Obama may be 'The One,' but is he ready to lead.

The McCain camp sent the ad to supporters in a fund-raising appeal, calling it their "latest fun video." McCain spokeswoman Nicolle Wallace tells CBS News' John Bentley that there is an "important role for humor in all campaigns. I think all of us would slit our wrists if it wasn't for that."

No description adequately captures the spirit of this ad. Watch it below:

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by dnsallday August 4, 2008 12:55 PM EDT: BIRTHDAY DONATION BOMB FOR OBAMA TODAY.
HELP US RAISE MONEY TO REGISTER NEW VOTERS AND FIGHT BACK AGAINST
1. THE SUBMISSIVE TOOLS WHO EAGERLY REGURGITATE RIGHT WING TALKING POINT SMEARS,
2. THE (DOCUMENTED) VOTER SUPRESSION THAT REPUBLICANS ARE ENGAGING IN RIGHT NOW.

PLEASE MAKE A DONATION TO THE OBAMA CAMPAIGN, IN CELEBRATION OF HIS 47TH BIRTHDAY.

Any and all amounts gratefully accepted; Reply to this comment


by lordmi August 4, 2008 8:14 AM EDT: McBush stated? Somethign?
He is Disable.
He can do NOTHING.
That is just GOP team is playing the game, and he is just represents them.
Stupid, aggressive, angry old ruin.
That what you want?; Reply to this comment


by lordmi August 4, 2008 8:11 AM EDT: Yes, he is the ONE.
And You, McBush, is The LAST.

Old ruin, almost out of mind.
We do NOT need You.; Reply to this comment


by neobrian-2009 August 4, 2008 2:12 AM EDT: "BREAKING NEWS " !!!!!

A mostly geriatric crowd of about 500 fellow RepubliCons gathered Sunday evening at the Moscow Electric Lamp Factory''''s House of Culture to honor Republiscum leader Lawrence Welk`s 100th birthday.Johann McBush almost fell as his cane collapsed under the intense heat of the hyporatzi cameras.His diaper performed well breaking his fall.; Reply to this comment


by realpatriot1 August 3, 2008 8:56 PM EDT: cigl_fubar,

Being a dynamic speaker is certainly not enough to be a good President but it odes help.

There''s no way to acurately predict how anyone will do as President. 8 years ago Tepublicans insisted the Bush was ready to lead because he was an MBA. That didn''t work out as predicted.

No one questions the fact that Obama has built an incredibly disciplined campaign organization that has not experienced the constant staff turnover, resignations, and funding problems of the McCain & Clinton Campaigns.

Is that an indication of someone less ready to manage and lead the federal government?; Reply to this comment


by allurfears August 3, 2008 7:54 PM EDT: With Cindy McCain spending $75,000 a MONTH on credit cards, the only "ONE" I see is a rich girl and her senile husband who want to buy the Presidency for their corporate friends.; Reply to this comment


by liberty_1776 August 3, 2008 7:13 PM EDT: truthmatterz,

Do you believe I am a political agent of McCain''s? If so, you are as ignorant as your posts make you seem.

McCain is not my first choice for US President, but then neither party nominated a good choice. BUT McCain is a much better choice than Obama. McCain is a war veteran who sacrificed his physical health and 5 years of his life for this country as a prisoner of war. Has Obama ever loved the USA enough to do that? H-ell no. Obama has spent his life protesting and seething in anger at the plight of black Americans.

I am simply choosing the lesser of the two evils. Obama is a much greataer threat to our freedom and security than McCain!; Reply to this comment


by dnsallday August 3, 2008 5:37 PM EDT: Hamas and Hezbollah are voting for Barack Hussein Obama.

Who are YOU voting for?

Posted by liberty_1776
-------------------------------------
THE ONE WHO DOESN''T ENCOURAGE SUBMISSIVE TOOLS TO SPREAD VILE GARBAGE FOR THEM.; Reply to this comment


by dnsallday August 3, 2008 5:36 PM EDT: Perhaps the point of all this negativity on the part of the McCain campaign is to just plain dishearten voters. These ads are more a statement about American voters than Obama. They poke fun at our enthusiasm for the political process, and remind us that McCain and his rich friends really run things, and don''t give a hoot about what matters to average working people, short of what small concessions they have decided they are going to provide for us. It''s a smack down of OUR values and OUR deisire to participate in democracy.; Reply to this comment


by DCropp August 3, 2008 4:58 PM EDT: Did everyone hear the Hilton''s have been one of McCain''s top contributors for years.

After the Paris ad, Paris Hilton''s mother called McCain wasteful with money.

Pretty funny that McCain''s top supporters think he''s worse with money than Bush.; Reply to this comment