Horserace
June 17, 2008 1:00 PM

McCain's Slogan: "Reform, Prosperity and Peace"

By
Brian Montopoli
Topics
John McCain
A couple weeks back, Charlie Gibson asked John McCain this question during an interview: "On what three issues, principal issues, do you think this election will turn?"

McCain responded, "Reform, prosperity and peace."

Now those three words, uttered off-the-cuff, have become the official McCain campaign slogan.

"It struck a chord and really reflects everything that this race is about," McCain spokesman Brian Rogers told Horserace.

The phrase can be found on McCain's Web site and in his new ad, and as Jonathan Martin notes, the presumptive GOP nominee utters it "most every day" on the campaign trail.

Adds Politico's Martin:
It's a small thing, but it captures nicely the difference between McCain's ad hoc style and the more command-and-control approach of Bushworld. It's difficult to imagine President Bush making up something on the fly and then having his campaign make it the centerpiece of the campaign. They likely would have hatched a carefully thought-out and tested message and then had the candidate deliver it. But McCain truly does speak for his own campaign, and when he comes up with a quick and nifty line they just go with it.

Add a Comment
by shingles1 June 18, 2008 5:18 PM EDT
What Straight Talk!
How Mavericky!

Of course it would be funny if these words that were supposedly "off the cuff", really weren''t. They do seem a little too perfectly calculated, after all, to the address the three negatives associated with the Republicans (corruption, recession, and the Iraq war) that could sink his campaign.

And, if it turns out that these words were in fact calculated and not off the cuff, expect the McCain fan club (the press) to bury this disclosure. That''s what they do.

''Cause he so Straight Talky and Mavericky!
Reply to this comment
by mattcat25 June 18, 2008 2:26 PM EDT
John McCain is a WAR MONGER!
Vote McCain is a vote for WAR...
Reply to this comment
by toldyouso12 June 18, 2008 12:01 PM EDT
Our Slogan, Here our soldiers stand from all around the world,
Waiting in a line to hear the battle cry from John McCain, All are gathered here, victory is near, The sound will fill the hall, bringing power to us all! Vote McCain !!

Posted by blackwater66 at 04:45 PM : Jun 17, 2008


Power to us all? With what? When gas goes up to 7.00 or more per gallon--you won''t be able to even "drive" to get some power, let alone pay for it. Get a clue: Continual war = national bankruptcy, being able to print more money means nothing, when the value is based on promised labor returns and everyone sees we can''t get out of our war.
Reply to this comment
by toldyouso12 June 18, 2008 11:58 AM EDT
Uh Huh. More like 3rd Bush term, amazing inflation and war...You don''t get peace and prosperity from fighting a 300 to 500 million dollar a day war for a 100 years and cutting taxes. LOL
Reply to this comment
by kansas1946 June 18, 2008 2:50 AM EDT
LOL. Peace
"Bomb...bomb...bomb...bomb bomb Iran"
"We will stay in Iraq for 100 years."

Prosperity

"We need to increase our foreign trade" (translation, more jobs sent overseas.)
Health care isn''t a problem.

Reform

Reform America into a rogue nation that is on civilized countries'' terror watch list. Where "civil liberties" mean that you can be nice and not get arrested.

Give me a break...
Reply to this comment
by blackwater66-2009 June 17, 2008 7:45 PM EDT
Our Slogan, Here our soldiers stand from all around the world,
Waiting in a line to hear the battle cry from John McCain, All are gathered here, victory is near, The sound will fill the hall, bringing power to us all! Vote McCain !!
Reply to this comment
by mattcat25 June 17, 2008 5:27 PM EDT
Reform %u2013 eliminate every last human rights and privacy for American Citizen.

Prosperity %u2013 for the top 1% only, and the continued erase of the American Middle Class.

Peace %u2013 after 100 years of WAR?

Reform, Properity and Peace really means: War, Corruption and Destruction.

Americans cannot afford to trust another Republican Conservative Administration...can''t afford it.
Reply to this comment
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