April 8, 2008 2:58 PM
- Text
Obama Targets Women In New Ad
Barack Obama has a new ad out in Pennsylvania apparently designed to appeal to a segment of the population with whom rival Hillary Clinton is usually stronger: women.
The ad features three female Obama supporters, all of whom are related to the Illinois senator: Michelle, his wife, Maya Soetoro Ng, his half sister, and Madelyn Dunham, his grandmother. You'll recall that Obama famously referenced Dunham in his speech on race, noting that "on more than one occasion [she] has uttered racial or ethnic stereotypes that made me cringe."
As soothing music plays in the background, the spot opens with Soetoro Ng saying that "people recognize themselves in Barack."
"They feel understood by him," she adds. "In part, that's because he listens so well."
Dunham is then shown, first in a photo with a young Obama, and then addressing the camera. "I think it's given him a lot of depth and a broadness of view," she says.
It's unclear from the ad to what Dunham is referring; the New York Times quotes an Obama spokesman saying she is referencing "her grandson's willingness to listen to folks, which allows him to better empathize and understand what they are going through."
The spot then cuts to Obama's wife, Michelle. "Barack and I talk all the time about making sure that our girls can imagine any kind of world for themselves, with no barriers," she says, as the Obama family is shown onscreen. The spot then cuts back to Soetoro Ng, who states that Obama "wants to make sure that everybody's children have the opportunities that his daughters have."
Watch it:
The ad features three female Obama supporters, all of whom are related to the Illinois senator: Michelle, his wife, Maya Soetoro Ng, his half sister, and Madelyn Dunham, his grandmother. You'll recall that Obama famously referenced Dunham in his speech on race, noting that "on more than one occasion [she] has uttered racial or ethnic stereotypes that made me cringe."
As soothing music plays in the background, the spot opens with Soetoro Ng saying that "people recognize themselves in Barack."
"They feel understood by him," she adds. "In part, that's because he listens so well."
Dunham is then shown, first in a photo with a young Obama, and then addressing the camera. "I think it's given him a lot of depth and a broadness of view," she says.
It's unclear from the ad to what Dunham is referring; the New York Times quotes an Obama spokesman saying she is referencing "her grandson's willingness to listen to folks, which allows him to better empathize and understand what they are going through."
The spot then cuts to Obama's wife, Michelle. "Barack and I talk all the time about making sure that our girls can imagine any kind of world for themselves, with no barriers," she says, as the Obama family is shown onscreen. The spot then cuts back to Soetoro Ng, who states that Obama "wants to make sure that everybody's children have the opportunities that his daughters have."
Watch it:
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Brian Montopoli Brian Montopoli is the senior political reporter at CBSNews.com.
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