By

Kevin Hechtkopf /

The Politico/ June 26, 2009, 5:18 PM

Labor Confronts Race Issue In Blunt Terms

Opponents of Proposition 8, California's anti-gay-marriage bill, celebrate outside the 9th U.S. Circuit Court of Appeals in San Francisco Feb. 7, 2012.

Opponents of Proposition 8, California's anti-gay-marriage bill, celebrate outside the 9th U.S. Circuit Court of Appeals in San Francisco Feb. 7, 2012. / Getty Images

This story was written by Avi Zenilman and Ben Smith.


Since Barack Obama gave a dramatic speech on the subject of race this spring, the issue has lingered over the election, a quiet, awkward factor that the candidates, their campaigns, and their surrogates have brushed aside or would rather not talk about at all.

But there's one place the "national conversation" Obama suggested in March is taking place: among white, Rust Belt union workers - who generally voted for Hillary Rodham Clinton in the Democratic primary - whose leaders have led a large-scale, direct, and under-the-radar conversation about some members' discomfort with a black Democratic nominee.

"I think a lot of people expected when he made that speech about a national conversation about race that it would be formalized," said Gerald McEntee, the president of American Federation of State, County and Municipal Employees, in a telephone interview from Ohio. "In the labor movements and unions and the way they are composed, it just became a reality.

"Some of our own people had never experienced anything like this before, so the dialogue did take place, the conversation did take place," he said.

The older, largely industrial unions, members of the AFL-CIO, have emerged as key ambassadors for Obama to the parts of the country where he is weakest. Those unions have, in the recent past, been dismissed by Democrats as fading powers - good for turning up some burly, white ethnic workers at campaign rallies, but shrinking and demoralized, and without the energy or organization of growing unions like the Service Employees International Union.

But for the first black nominee, white labor has proved a crucial bulwark of support. The AFL unions have pressed a concerted - and targeted - effort that began in earnest in July, when AFL-CIO Secretary-Treasurer Richard Trumka - a former Pennsylvania coal miner with a bushy mustache - delivered a speech to the United Steelworkers' national convention in Las Vegas that many considered a key moment in the campaign to build cultural comfort with the Democratic nominee.

"A lot of good union people just can't get past the idea that there's something wrong with voting for a black man. Well, those of us who know better can't afford to look the other way," Trumka told fellow labor leaders. "I don't think we should be out there pointing fingers in peoples' faces and calling them racist. Instead, we need to educate them that if they care about holding on to their jobs, their health care, their pensions and their homes; if they care about creating good jobs with clean energy, child care, pay equity for women workers, there's only going to be one candidate on the ballot this fall who's on their side."

The discussion Trumka opened has taken place in conversations between shop stewards and rank and file members, and in large-scale internal union campaigns.

International Brotherhood of Electrical Workers Local 98 in Philadelphia, for instance, mailed out a plastic MP3 player to members that featured 60 minutes of local union workers and leaders offering testimonials on Obama's commitment to labor.

"This election is not a personality contest, nor should it be about race. So let's talk about that and get it out of the way right now. The fact that Sen. McCain is white and Sen. Obama is black should not matter. Though I know for some of you it does. You are not alone," says Local 98 head John Dougherty, through a thick Philadelphia accent. "Don't let the color of a man's skin prevent you from doing the right thing. I know Barack Obama. I know him to be a man of great character and conviction."

Other unions have sent out DVDs to members with the same message.

"The last thing I'm going to say to you is we can either have a black friend in the White House or a white enemy in the White House," says United Mine Workers of America President Cecil Roberts, after laying ot the case against McCain (opposition to "clean coal") in a 17-minute DVD mailed to 46,500 members in battleground states.

"Irrelevant side issues -- whether race or some other diversionary concern -- have nothing to do with our job security, workplace or work site rules, or the protection of Medicare and Social Security for our parents and loved ones," wrote the General Secretary-Treasurer of the Sheet Metal Workers International Association, Joseph J. Nigro, in his October newsletter, sent out to every active and retired member, and accompanied by a DVD making the same case.

The umbrella federation, the AFL-CIO, can also reach millions of union voters - 2.1 million in Ohio alone - and their $250 million political operation has become increasingly sophisticated. They've focused on Ohio, Pennsylvania, Minnesota, Michigan and Wisconsin, AFL-CIO spokesman Steve Smith said.

"The union programs for Obama are the firewall in those states," said Smith. "If we do our job, McCain doesn't win any of those states. If McCain doesn't win any of those states, McCain doesn't win the presidency."

This cycle, they've matched their member lists with other databases - "microtargeting," it's called -- to find the union veterans, retirees, and gun owners who might be skeptical of Obama, and sent them customized material and phone calls.

The mass mailings sent out by the AFL-CIO have dealt with cultural minefields by a two-pronged argument: affirm that Barack Obama is an American, and then point to the economy.

In late July, over 600,000 union households were mailed literature featuring pictures of union members and information on Obama's belief in Jesus and America.

"Have questions about Barack Obama? See inside for answers," it read.
The comfort campaign - along with Obama's calm performance as the economy cratered - seems to have resonated. In August, according to recently released AFL-CIO polling, Obama lead by 16 among Ohio union voters; in October, he led by 29.

The media campaign has been supplemented by individual interactions. The International Brotherhood of Boilermakers, for example, endorsed Obama during the primary. First, their president, Newton Jones, brought up the issue of race during a convention in April, which was spliced into a DVD that also featured Obama speaking to the union and was mailed out to all the local lodges.

"Let's be honest; you look across this country and there are probably a lot of people that will support and vote for John McCain because he is simply a white male and that's what we've always done," said Jones. "There are many people across this country that will look at Barack Obama simply because he is a black male and this is historic."

"There are other factors and more important ones, in my view, that need to be considered," he continued. "I have to make decisions that are truly in the best interests of this union, our members, and this country with regard to what we see are the policies of the candidates."

"We then did 16 to 20 grassroots training sessions where we went to key states," said Director of Government Affairs Bridget Martin, where local leaders were given material and encouraged to talk with members concerned about Obama's race. "We then focused very heavily on one-to-one voter communication."

Most of the union leaders Politico spoke to emphasized the economic message, but acknowledged that they had to break through a cultural rift.

"Many voters have never voted for an African-American candidate for any position," said AFL-CIO political director Karen Ackerman. "It's a proud moment in the labor moment in the last 6 months that there really has been discussion from the union presidents to local union officials to shop stewards on the floor."

Carrie Budoff Brown contributed to this report.
By Avi Zenilman and Ben Smith
The Politico
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    Kevin Hechtkopf is CBSNews.com's politics editor.

12 Comments Add a Comment
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Confidential416 says:
I am white
Independent voter
and I refuse to let the republicans continue to run this country out of fear - they have absolutely destroyed this country not only financially but globally

A vote for McCain is a vote for the Same
McCain uses fear to get your vote

A vote for Obama is a vote for Change
Vote like you are the tiebreaker
Vote for Change - we are tired of the same ole'' politics
Vote for Obama
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neederbaur says:
THE VERY REASON I LEFT THE A.F.L.C.I.O. LOCAL #487 AND STARTED MY OWN BUSINESS IS BEING SOLD OUT BY MY UNION REPS.From Dreams of My Father: "I ceased to advertise my mother''s race at the age of 12 or 13, when I began to suspect that by doing so I was ingratiating myself to whites."

From Dreams of My Father: "I found a solace in nursing a pervasive sense of grievance and animosity against my mother''s race."

From Dreams of My Father: "There was something about him that made me wary, a little too sure of himself, maybe. And white."

From Dreams of My Father: ; "It remained necessary to prove which side you were on, to show your loyalty to the black masses, to strike out and name names."

From Dreams of My Father: "I never emulate white men and brown men whose fates didn''t speak to my own. It was into my father''s image, the black man, son of Africa, that I''d packed all the attributes I sought in myself, the attributes of Martin and Malcolm, Dubois and Mandela."

From Audacity of Hope: "I will stand with the Muslims should the political winds shift in an ugly direction."
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neederbaur says:
From Dreams of My Father: "I ceased to advertise my mother''s race at the age of 12 or 13, when I began to suspect that by doing so I was ingratiating myself to whites."

From Dreams of My Father: "I found a solace in nursing a pervasive sense of grievance and animosity against my mother''s race."

From Dreams of My Father: "There was something about him that made me wary, a little too sure of himself, maybe. And white."

From Dreams of My Father: ; "It remained necessary to prove which side you were on, to show your loyalty to the black masses, to strike out and name names."

From Dreams of My Father: "I never emulate white men and brown men whose fates didn''t speak to my own. It was into my father''s image, the black man, son of Africa, that I''d packed all the attributes I sought in myself, the attributes of Martin and Malcolm, Dubois and Mandela."

From Audacity of Hope: "I will stand with the Muslims should the political winds shift in an ugly direction."
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clovisbuford says:
he economic philosophy of Bush and McCain (Capitalism) should be replaced by Obama''''s (Socialism), so blacks can finally be repaid for being slaves 150 years ago - even though Obama is from Kenya, so his relatives were never slaves...Uhhh, hmmm, let me think about that one...
Posted by sukitobamy at 04:18 PM : Nov 02, 2008 wow you are misinformed if you think a progressive tax structure that actually goes back to what it was in Ronald Reagan''s time is socialism.I guess under your tenets no one making more than 250 grand a yr should pay anything , because you think they have earned it and you haven''t? If you looked at the history of taxation it continues to rise as the needs of a growing population rise , the only difference is the tax burden has been shifting for the upper 1% to the middle class .Warren Buffet says it is class warfare and his side is winning . He challenged any member of the Forbes 400 to show that they paid in more % wise than their secretary and he would donate a million $ to the charity of their choice , it is unclaimed 6 months later .what youa re calling socialism is welfare for the wealthy. In WW2 1941 the tax rate on the top 1% was 94% to pay for the war.
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clovisbuford says:
..but your ideological attitude is variable. In that said fact, no matter your skin color in which you err, I will always fight against. Liberals do it all day long,....why shouldn''''t I do the same against them? That is what you call WAR.Posted by cfin5 err cfin its not war its an election . We are all Americans with different ideas on how to run the country .Republicans have been in charge .We are in two wars , they have doubled our national debt , under tjem we are facing our biggest crisis since the great depression.Torture has been embraced as an American virtue ,along with eavesdropping on Americans the dissolution of habeus corpus. For you to say its a war means youare surrounded by enemies in your own neighborhood ,your own state ,etc.So here is where you say "we are all Americans " or you post about how we are traitors etc. ,you know its hard to have a rational discussion with anyone who starts off by insinuating you aren''t patriotic etc.. just a little food for thought.
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clovisbuford says:
What if everyone got tired of working hard, only to see the fruits of their labor given to those less fortunate - or worse, to those who will not work? What will those people do when the children need a new pair of shoes they can now no longer afford, or the family car needs an expensive repair, and they can no longer make their own ends meet? Who will assist them when they have been providing the assistance to others? What would happen if everyone in the country decided to become %u201Ctakers%u201D instead of %u201Cgivers%u201D?olivia441 errr I assume you referring to obamas contention that it is the people making under 250 grand a yr who deserve the bulk of the tax cuts? you know the ones that actually have to work about food , house payments ,shoes for their kids . We have had a progressive tax structure in this country for over a 100 yrs, its not socialism .Ronald Reagan started the earned income credit . You should educate your self with something otehr than bad talking points
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cfin5 says:
Don''t blame non-racist white guys like me. Barack Obama, for whatever reason he saw fit, (probably for lack of a better Saul Alinsky tactic), made himself to be a Jesse Jackson "CHAPTER TWO" type of candidate. If I was a racist, I would not have pulled with my voting rights so hard for several conservative black candidates. So when I hear a liberal cry racism, for the most part without cause, I am seared against caring for their plea......The pigment of your skin is God given, the Creator''s decision I will not strive against,.....but your ideological attitude is variable. In that said fact, no matter your skin color in which you err, I will always fight against. Liberals do it all day long,....why shouldn''t I do the same against them? That is what you call WAR.
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brianbwb-2009 says:
"Obama sat in Rev. Wright''''s white hating racist church for 20 years. Obama is a racist...
Why would any white person vote for this racist ???"
Posted by sir22581

For the same reason that "Black" people have had to vote for racists throughout history, the other guy was even worse.
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brianbwb-2009 says:
"...Obama sat in Rev. Wrights white hating church for 20 years. Why would anyone who is not a racist sit in this church for 20 years ??? Do you even care ???..." Posted by sir22581

Nope, not in the least.
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irmcvet97 says:
When a Party, the Republican''s, and a Candidate, McCain, OPENLY want to ship your jobs to the THIRD WORLD, because YOU can''t compete with 30 CENTS a DAY in Wages AND give those Company''s a Tax Cut to aid their move, I''d say you need to look at MORE than the color of a Man''s skin!!
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